Category Archives: Communication

The Role of Communicating Strategically in Cutting Fresh Tracks

In this episode of Fresh Tracks I speak with best-selling author and speaker Dianna Booher about the important and yet often neglected act of communicating strategically. As leaders in our life, business and community, speaking strategically plays an instrumental role in our outcomes, how others perceive us, and our ability to manifest what we desire. Dianna shares best practices for answering important questions when you are caught off guard and teaches us a structure you can always follow to be concise and cover what you need to cover without advance preparation! Dianna also teaches us a 6-step process to becoming a strategic communicator – it’s something all of us can master.

What happens when you walk into a room? Do you command a presence or are you mostly ignored? Dianna shares expert advice on what it means to have a personal presence and helps us evaluate where to spend our time improving our presence. Finally, in this week’s show you’ll learn the number one complaint of senior executives and how to overcome it!

Show Notes:

1:52 – What makes strategic communication different than regular communication?
5:50 – How you can become a strategic speaker
10:10 – Six areas you must succeed in to be a successful entrepreneur
12:00 – The must-know strategic communication structure every Fresh Tracker needs to follow to answer strategically when caught off guard.
15:50 – Learn the number one complaint of senior executives and how avoid the trap
21:00 – What is personal presence? The four categories of personal presence and how they affect your success
24:50 – How to recognize if your personal presence is hurting you rather than helping you

About Diana Booher:

Dianna Booher is the bestselling author of 47 books, published in 60 foreign-language editions, with nearly 4 million copies sold. Her personal development topics include leadership communication, executive presence, writing, and life balance.

National media such as Good Morning America, USATodayThe Wall Street JournalInvestor’s Business Daily, Bloomberg, Forbes.com, FOX, CNN, NPR, Success, FastCompany.com, and Entrepreneur have interviewed her for opinions on critical workplace communication issues.

Keynotes, consulting, and training clients include IBM, Exxon Mobil, JP Morgan Chase, Lockheed Martin, Raytheon, BP, Chevron, Conoco-Phillips, PepsiCo, Novartis, Honeywell, Merrill Lynch, Department of the Navy, and NASA, just to name a few.

She has been inducted into the Speakers Hall of Fame by the National Speakers Association. Success Magazine has named her to its list of “21 Top Speakers for the 21st Century.” She also appears at #54 on the Cacotopia “Top 200 Most Influential Authors in the World” list (2017).

www.CommunicateLikeALeaderBook.com or www.BooherResearch.com.