Category Archives: Marketing

Episode 014 – How to Create a Super Engaged Online Community

In episode 14 of Fresh Tracks, Jordana Jaffe shares her secrets to starting and growing a thriving and engaged Facebook group. Jordana explains how Facebook groups can be an awesome way to create a private and safe community for your tribe to share with each other and participate in a vulnerable way. Jordana compares Facebook groups to creating a virtual home where people are invited in (versus a traditional Facebook page everyone can see and join), and provides tips to create a space for support and collaboration among members

Jordana’s active Facebook group, Gena + Jordana & Your Magical Business, has grown to over 2600 people in less than six months! Engagement, direction and setting boundaries are the big takeaways. Her frustration with the limits of Facebook pages and the coziness of creating a closed group are what inspired her passion to create her own Facebook community. Learn about Jordana’s go-first principle and it’s effectiveness in creating dialogue, openness and vulnerability in her group in this week’s episode of Fresh Tracks!

1:28 – How Jordana’s desire to gather community started her journey as a Facebook group leader.
4:10 – Why creating a cozy space for folks to share is not a cookie cutter approach for everyone
6:28 – Ideas for getting your Facebook group engaged and participating
9:01 – How to know if starting a Facebook group is the right tool for you
12:39 – The important role of providing direction and invitation in Facebook groups
17:29 – Three steps to be super clear on before you invite anyone to your group
19:15 – The most important thing to do when you first start your group
22:18 – Getting started no-no’s

About Jordana Jaffe

Jordanna Jaffe HSJordana Jaffe teaches women entrepreneurs who are introverts or homebodies how to create their own super engaged FB group so that they can grow their own online community and get clients without spending money and while staying at home in their cozy PJs. As a fellow introvert and homebody, Jordana totally understands how people can feel angsty and uncomfortable when it comes to offline networking and making small talk. Once she found a solution and an alternative, she felt inspired to teach everyone else who were interested how to do the same thing.

You can join Jordana’s own community here: bit.ly/youaremagical

Episode 10 – Your Business as the Divine Self-Expression of Your Soul’s Purpose

Episode 10 – In this episode of Fresh Tracks Dr. Vanessa Moon shares her wisdom on how our soul’s purpose is often expressed through our business. Dr. Vanessa believes your business is the divine self-expression of your soul’s purpose. While there are certain fundamental rules about running a profitable business, the ways in which to do that are as varied as the souls involved. In the end, the only right way is the one that works for you.

How can you discover the right way for you? Dr. Vanessa reviews what each of the eight divine energy centers are and examines how each of them have unique strengths and purposes on the planet. Making even subtle shifts in how we serve others, based on our energy centers, can make dramatic differences in our results.

1:24 – What IS a psychic business coach and what are the benefits of using one?
5:47 – How to know if you are not working in alignment with your Soul’s purpose
9:34 – Why every experience you have is for a reason, even the challenges
14:42 – The eight divine energy centers we all have
20:07 – About Divine Communication and using your power words in marketing
24:42 – What to evaluate if you are not getting the results you want
34:34 – What to do if you are receiving inspiration now

VM-head-shotAbout Dr Vanessa Moon

Dr. Vannesa Moon is a psychic business coach and the founder of Your Inspired Business. She helps highly conscious entrepreneurs get clear on their purpose, overcome obstacles, and build businesses in alignment with their unique gifts. She incorporates her love of crafting, art, and play from her personal life into every aspect of her business for a fun and enlightening experience for all. Dr. Vannesa’s friendly, relatable, yet no-excuses style allows her to connect quickly with her clients for inspired breakthroughs and abundance.

Learn more from Dr. Vanessa Moon at www.YourInspiredBusiness.com

Episode 09 – Recognizing and Valuing Your Unique Gifts in Business

Episode 09 – Why is it so important to know how special you are and what role does that play in business? How does this knowledge affect your ability to make money? I believe that each of us is unique and is on this planet for a specific reason. How is your behavior different when you KNOW you are a unique way God is seeking to express itself? The truth is this knowledge affects your sales. Your self-confidence. Your ability to succeed.

The key to individual success is in knowing that you have a contribution to make to the world that no one can make but you. In this episode of Fresh Tracks we’ll look at how to recognize what our own unique gifts are and how to use them in business. What you know to be true about yourself is what you bring to reality – a look at your reality right now is a great check-in for where you are at. We also spend some time examining resistance. What might that look like and what should you do if you find yourself in resistance.

5:08 – The concept of spiritual self- esteem and what that means in business
7:16 – Affirming your biggest, bad-ass self on a SOUL level
10:44 – Can you recognize your gifts?
14:13 – Seeing opportunities in different places. What does it mean to choose to be open?
17:01 – Flipping your focus from what you can’t do to what you can do
20:00 – How to stop devaluing yourself and self-sabotaging
22:46 – 5 steps to recognizing resistance and how to stop it

KellyHS1_edited-1About Kelly Robbins
Founder of the Fresh Tracks podcast and The Copywriting Institute, Kelly Robbins helps people create their life their way. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, what your talents are and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, copywriter and seeker of truth that helps guide folks on their journey to self-empowerment, fulfillment and making boatloads of money. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

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Episode 08 – Why Boutique Practices Lead to Better Clients, More Income

Episode 08 – How can turning your business into a boutique practice lead to better clients and more income? Listen to this week’s Fresh Tracker Melissa Galt, founder of Prosper by Design, as she shares how creating a boutique business made a significant difference in both her happiness and her income! Melissa shares why she is an advocate for designing a joyful business and some best practices for making more money and loving your life at the same time. Melissa goes in-depth on the difference between an everyday business and a boutique business and how a few strategic decisions can lead to your business being one vs. the other. She includes some advice on the powerful impact saying NO to certain people can make. Melissa wraps up the interview sharing best practices for staying out of social media overwhelm.

5:19 – Is it possible to create a joyful business?
6:32 – Wrapping your business around your life rather than your life around your business
7:34 – The fastest route to creating a successful business
10:30 – Loving your business = loving your life
13:13 – Breaking the “always say yes” program
17:20 – Tips for saying NO to clients that aren’t ideal
21:06 – The difference in having a boutique business vs. an everyday business
27:00 – Melissa’s tips for staying out of social media overwhelm
30:46 – Secret tips for keeping evergreen content relevant – Eliminating the limiter

About Melissa Galt

Recognized by Forbes as one of the Top 20 Women of Influence for Entrepreneurs to follow, Melissa wheadshotMGorks with entrepreneurs to build irresistible boutique brands that stand out in a crowded market and help you make more money with better clients in less time, while loving it more. Melissa believes that you are your own ultimate competitive advantage and by leveraging your unique strengths, she can show you how to make your weaknesses irrelevant.

She is a success strategist, marketing consultant, and business designer focused on showing you step by step how to build your business so it is as unique as you are, and designing it to deliver the lifestyle you dream of and the impact you want to have. Learn more at http://onlinemarketingsocialsolutions.com/

Episode 06 – How to Finally Leap from Employee to Entrepreneur with Fresh Tracker Debbie Delgado

Episode 006 — In this episode of Fresh Tracks we are speaking with Entrepreneur Launcher Debbie Delgado. Debbie shares with us what it really takes to start your own business, how to know what type of business is right for you, and brings awareness to sabotaging behaviors no one talks about that kill any chances of success. Debbie’s journey from corporate employee to successful entrepreneur was filled with unexpected surprises (and some shocks!) that paints a picture of support and creativity. Debbie shares how claiming your own unique gifts and discovering your purpose are imperative to aligning every choice you make with who you are. Debbie offers excellent insight and advice for those considering making the leap from employee to entrepreneur!

How to Finally Leap from Employee to Entrepreneur

2:30 —  Discovering what you really want to be doing and realizing what you need to change in order to get that.
4:53 — Debbie’s waking up — her journey from employee to entrepreneur
8:00 —  When you KNOW what you are doing for work is not right
11:00 — What starting your business is NOT about
14:38 — Tools for getting a sense of where to start when you want to own a business – especially if you have one foot in the door and one foot out
20:00 — How to know when it’s time to leave corporate
22:53 — Guidelines for people launching into entrepreneurism
28:25 — Recognizing why your friends and family have an agenda for you
32:00 — How you are now, as an employee, does not support being an entrepreneur and what to do about it
37:48 — Three unconscious habits that will sabotage your business
41:21 — Why you have to grow into the level of results you want
45:23 — Your first order of business, in your business, no matter what you do

Business Photo Headshot Aug 2013About Fresh Tracker Debbie Delgado
Known as The Entrepreneur Launcher, Debbie helps women (and a few enlightened men!) with big visions launch their soul-centered businesses and incomes so they can live lives full of meaning AND money. The shift from a business that treats you like a hobby to one that supports your dreams can be a tough one. Debbie helps her clients transform their thinking, way of being, and results. Known for her gifts of no-nonsense Truth telling and helping her clients use the Akashic Records and Universal Laws to express themselves fully through their business, Debbie has helped hundreds of entrepreneurs through her Soul Realignment and Manifesting Design work, coaching programs, workshops, and “Your Business Matters!” e-zine. www.DebbieDelgado.com

Episode 3 – Marketing Funnel Vitality

Episode 03 of Fresh Tracks with Kelly Robbins we take a deep look at why ‘how you are being’ when you create your marketing funnel effects your results. This third pillar in creating an effective marketing funnel, marketing vitality, is vital to the success of your business.

Like your vital organs, how you are being as you create your marketing, when you price your services, when you are in sales conversations with others, makes a dramatic impact on the ultimate results you achieve. Listen in on this week’s show and discover the how entrepreneurs generate money differently than others and sneaky ways we sabotage ourselves that ultimately kills any chances of achieving our goals.

Marketing Vitality and Why How You Are Being Matters

1:35 – What is marketing vitality and why does it matter?
4:36 – Building your spiritual self-esteem
8:28 – Recognizing unsupportive values and beliefs
15:32 – Entrepreneurs and how they generate energy
16:30 – 5 ways low self-esteem and lack of confidence show up in sales
19:13 – Why you have a responsibility to present all the options to your clients
22:56 – Assuming prospects don’t have enough money is a mistake
26:07 – Why it’s imperative to ask for the sale on the spot

About Kelly Robbins
20150122_135524Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

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Episode 02 – Marketing with SOUL

Episode 02 of Fresh Tracks with Kelly Robbins we take a deep look at how you can do everything you are supposed to do and your marketing still doesn’t work.  Have you seen two businesses that do exactly the same thing and one is successful and one struggles constantly? There’s a reason for that and it’s not luck!

In this week’s show  we discuss the second pillar of creating an effective marketing funnel – Marketing Essence. What’s your marketing missing that it’s not bringing in qualified leads? How do you differentiate yourself without spending thousands of dollars a week in advertising? We call it SOUL. What exactly is SOUL in your marketing and why does it matter?

Marketing with SOUL and Why It’s Vital to Your Success

1:35 – What is SOUL in marketing and why is it imperative to making money?
4:35 – The role of your personal journey in marketing your business.
5:27 – Knowing your next step when there’s not a cookie-cutter formula to follow.
7:14 – How to determine if your marketing is generic or has SOUL?
10:34 – Creating from a place of faith and purpose.
17:27 – Having a point of view in your marketing.
20:20 – How to know if your marketing funnel is working or not.

About Kelly Robbins
SillyKelly_edited-1Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

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Episode 01 – Marketing Technique in your Marketing Funnel

Epidsode 01 of Fresh Tracks with Kelly Robbins covers the first of three marketing pillars essential to creating a lead generating Marketing Funnel, your Marketing Technique.

This week Kelly covers Marketing 101. Creating systems in order to consistently lead the right clients to your door consistently is imperative to not only build a successful business, but also to cut your own Fresh Tracks in this world and live your life your way.

Best Practices for Creating Your Marketing Funnel and Generating Qualified Leads

Show notes:

3:00 – What a marketing funnel is
6:40 – Important role the top of the marketing funnel plays in generating qualified leads
10:35 – Bringing your prospects through the funnel
11:59 – Most common mistakes marketers make
14:25 – Strategy and Systems
17:51 – Frequency of contact with prospects

About Kelly Robbins
KellyHS1_edited-1Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

Episode 000 – Welcome to Fresh Tracks

There is nothing quite like being the first one to cut tracks in the powder on a bluebird day skiing. The connection to nature as you glide down, knowing you are the first to experience the run for the day and that no one else will see what you are seeing right in that moment is priceless.  Words can’t express the feelings involved.

The same feelings of connection, calmness and peace can be experienced when you are living life on purpose and bringing your vision to reality through your work. For many of us this involves speaking and living our truth and creating a business from that place.

Being the first one to pave the way for the others that will be following is often our calling in business. You are probably here today because you have something important to say. Something others need to hear and…. It’s personal. It’s spiritual. It’s unique to you.

I can say with complete confidence that you wouldn’t be here if you didn’t have gifts to share with others. The interviews and information we’ll share on our Fresh Tracks Podcast are designed with the clear intention of bringing to you the many different facets involved in living life on purpose, bringing your vision to reality, and helping others along the way.

Episode 000 provides background on who Kelly Robbins, MA is, why I started Fresh Tracks, and what you can expect in upcoming episodes.

Let’s cut some tracks together!

Kelly Robbins, MA