Category Archives: Copywriting

Episode 011 – Your Word as Law and the Power of Manifesting

Episode 011 – In this episode of Fresh Tracks, Kelly Robbins, MA takes an in-depth look at the power of our words. How would your life change if you realized every thought, every word you say, every thought you think becomes reality? Words are not simply symbols or sounds, they are a force. The power of your word is stated in the bible – In the beginning was the Word. And the Word was with God. And the Word was God. In this episode of Fresh Tracks Kelly discusses how this statement applies to you and your business.

As a marketer, creator, business writer, your life and career is about using your words in a certain way. With intention. Your ability to create anything – money, love, happiness – starts with you. Kelly discusses how to use the power of your word to manifest what you want, and if you are struggling to manifest your desires some tips to look out for. The power of your word extends to your ability to make money in your marketing materials and has a direct correlation to your integrity with your word.

1:20 – The study of the word and how much power do our words have
5:07 – Establishing an authority behind your words – they are a command
6:57 – How does understanding the use of my word affect making money
9:03 – How to be in dominance over your mind
12:05 – Why how you feel when you use your word matters
14:50 – The concept of verbal discipline
16:57 – Being Conscious of your expectations and the power of intention
18:00 – Awareness and learning to use the law correctly
20:32 – The massive consequences of not keeping your word to yourself
25:31 – How the power of your word applies to your marketing and writing copy
29:30 – How to help people see their truth in your copywriting
31:15 – Exercises for you to do at home

KellyHS1_edited-1About Kelly Robbins
Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, what your talents are and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, copywriter and seeker of truth that helps guide folks on their journey to self-empowerment, fulfillment and making boatloads of money. Known for her directness and truth-telling, you can visit to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

Download your Tracks to Cash video series and receive more information like this!

Episode 04 – How and Why to Share your Story in Business

Episode 04 – In this episode of Fresh Tracks we’re talking with Madeleine Eno, copywriter and founder of She explains why it’s so important to share your unique story in your business and your marketing. It’s what makes you different and it’s the why and how you are cutting your own Fresh Tracks in this world. Madeleine shares best practices, common mistakes to avoid, and how to know when and where to use your stories to connect with your ideal client.

How and Why to Share Your Story in Business

2:06 – Why we are hardwired for stories
5:57 – Where to use your story in marketing your business
8:29 – Why seeing own own story is often hard
13:41 – Mistakes people make when telling their story
15:22 – Why staying vague in storytelling is killer
17:44 – How to know when to tell certain parts of your story and when not to
21:35 – Looking professional vs. creating an invitation
22:45 How we are designed to do what we do in this world
29:06 – Formulaic copywriting vs. using softer skills in copywriting
34:28 – Tips for folks that want to write their own story

madeleine picFresh Tracks interview with Madeleine Eno, MA, writer, editor, coach and founder of She helps entrepreneurs who are blazing new trails deliver clear, compelling messages as unique as they are. In her “Golden Thread” sessions, clients discover the soul and meaningful core of their story, and then more confidently and profitably connect with their audience, speak on stage and package their services. They also feel a whole lot lighter and happier in business because their tribe knows and understands them, even before they’ve met.