Tag Archives: employee to entrepreneur

Top 5 Tips to Gain More Media Exposure

Marketing, Publicity, Sales, , , , ,

In episode 39 of Fresh Tracks entrepreneur, publicist, and publisher of Strictly Marketing Magazine Kerry Heaps shares her insights on how you can grow your business with publicity. Kerry shares that experience with the media is a journey and you don’t usually start at the top! There are, however, some places where it’s easiest to get started and build your experience and confidence. Kerry shares the 5 steps everyone should follow when building their brand with publicity.

Finding media to feature you can easily become a major time suck! Kerry shares several best practices to help you make the most of your time and make the experience good for both you and the media outlet. The goal of publicity is not just to get interviewed or to have your article/blog post picked up. The goal is leads and have business results. Kerry shares insider secrets to getting the most from each interview you do – and even provides tips on how to get asked to come back!

Show Notes
2:20 – Best place to get started
4:40 – How to come up with topics to speak on
7:50 — The best way to approach a journalist
11:00 – Should you have a call to action when you are interviewed?
13:45 – The most time consuming part of publicity
19:15 – When it’s appropriate to follow-up, and when it’s definitely not
23:00 – The best types of media for most of us to start with
27:45 – The number one thing you can do to set yourself apart from others
32:00 – How to genuinely build a relationship with the media
34:00 – What you absolutely must have on your website to succeed

Kerry Heaps headshotAbout Kerry Heaps
Kerry Heaps is the Founder and President of Kerry’s Network, Inc., a marketing organization that provides Business-to-Business Marketing services. She is also the host of Strictly Marketing Talk Radio and publisher of Strictly Marketing Magazine. The magazine has recently spun off an online community for Strictly Women in Marketing, for Women (and Men) looking to gain more media exposure. Kerry also has part ownership in other businesses in the fashion and beauty industry. Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit. Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Author Larry Winget, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.

Strictly Women in Marketing (SWIM) http://www.strictlywomeninmarketing.wildapricot.org
Strictly Marketing Magazine & Talk Radio: http://www.strictlymarketingmagazine.com

Episode 33 – 3 Steps for Manifesting Anything you Want

Change, Creating YOUR Life, , ,

Episode 33 – Kelly Robbins shares with us the three keys to manifesting anything you want. Sounds simple right? Whether it’s more money, a different job or feeling differently (such as happy vs mad all the time), we ALL have the innate ability to manifest. The simple truth is no one teaches us how to manifest what we want with intention and so we struggle. Actually, what no one tells us is that we are ALWAYS manifesting – even when it’s what we don’t want. Which is crazy!

All the things in your life that you have and you don’t want you are actually manifesting. You are just unconsciously manifesting it rather than manifesting with intention. In this week’s show Kelly also shares four of the biggest mistakes people make when it comes to manifesting and in embracing personal development in general. Breaking through the ‘self-help shelf’ syndrome where many of us get stuck as well as how to recognize if you are stuck and breaking through it.

Finally Kelly shares how asking the question ‘What is needed for me to make a shift today’ can be the biggest manifesting breakthrough of all.

Show Notes:

2:00 – Precautions before you begin the manifesting process
3:31 – Beware the self-help shelf syndrome
7:00 – What do you really want to manifest anyway?
9:00 – Inspired = In-Spirit means you’ve got this!
12:35 – The secret key to KNOWING that opportunity is around you
15:30 – The role rituals can play in manifesting
19:33 – You can’t meditate your way to success. When to start moving in order to manifest.

paintminesAbout Kelly Robbins
Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

Get your free Tracks to Cash 3 Video Training here now!

Episode 31 – It Takes a Little Crazy to Make a Difference

Change, Purpose, , , , ,

Episode 31 — Dafna Michaelson Jenet speaks with us about the importance of community, the value of being yourself in this world, and the relevance of focusing on solutions vs. problems. Dafna shares what she learned in her journey to visit 50 states in 52 weeks and how she, as a single mom, battled her own inner critic and the aggression of strangers and the loss of close friends while pursuing her dreams.

Dafna interviewed over 500 people across the US and discovered first hand why it really does take a little crazy to make a difference! Making decisions, looking at problems, and creating community requires us to do something outside of the norm – often in spite of what others say. Ready to step into your own business or take yours to the next level? Learn how to grow by understanding ‘What’s in it for me’ and taking it to ‘What’s in it for we’. Finally, Dafna shares the important role Jerry Springer (yes, you read that right) played in her life from a young age.

Show Notes:
1:30 – It takes a little crazy to make a difference
4:32 – 50 states in 52 days journey
6:05 – Don’t complain about a problem unless working on a solution
7:45 – Doing something out of the norm to make change in this world
10:20 – Unexpected aggressive backlash and how she handled it and why losing friends along the way happens
15:09 – Creating a healthy community as an entrepreneur at home. Finding, identifying and creating your community
18:45 – How do you want people to talk about you?
20:20 – What’s in it for me and What’s in it for we. Turning what’s in it for me into a business
25:15 – The surprising role Jerry Springer played in Dafna’s life

About Dafna Michaelson Jenet

2-2Founder and Journeywoman behind the 50 in 52 Journey in which she traveled to all 50 United States and Washington D.C within the 52 weeks of one year to find, highlight, and elevate ordinary people doing extraordinary things, solving problems and building community.

As an Author, Speaker, TEDx speaker and TEDxCrestmoorpark Curator, Dafna continues the work she began with the 50in52 Journey to inspire others to action. She does not simply speak to her audiences, she elevates, empowers, and engages them through storytelling, motivational recounting of her nationwide journey, and inspires them to action so that they too can be empowered to make changes in their communities, their workplaces, their families, and their lives.

Dafna has been interviewed by the late Maya Angelou and has been featured by CBS Sunday Morning, the Denver Post, NPR and CNN.com.  Her book “It takes a little crazy to make a difference” won the 2015 International Book Award in the Social Change category. She has traveled around the world to empower people of all ages into action.

www.JourneyInstitute.org

Episode 29 – The Conscious Millionaire

Money Talk, Purpose, , , , ,

Episode 29 – Is consciousness and millionaire status compatible? J V Crum III shares what it means to be a conscious millionaire and why so many people struggle to achieve this goal. Do we dare include the terms passion and purpose when discussing conscious millionaires? Not clear on what your purpose even is? J V shares some excellent exercises to help you uncover your true north – which is the pivotal direction for conscious millionaires to be headed. J V answers the question, “Do we all have the ability to become a millionaire”? You might be surprised by his answer!

What is the best way for you to step into creating your own Fresh Tracks? It just might be the millionaire inner zone J V shares on the show! We also discuss the secrets of conscious millionaires and the role ‘perfect timing’ plays in creating your dreams – it is NOT a passive role! J V also shares his personal journey and powerful insights into the role choices and decisions make in creating the life and business of your dreams.

Show Notes:

1:30 – What IS a conscious millionaire?
4:30 – The importance of finding your True North or Purpose
7:30 – 3 tips for uncovering your deepest passions
13:00 – At an early age, J V decided to be a millionaire. Can you too?
17:41 – Misery in the dream life and the importance of having a meaningful purpose
20:27 – Do we all have the ability to be a millionaire?
23:04 – The importance of making a decision and forgetting your current circumstances
27:37 – J V’s formula for building wealth
31:39 – Trusting perfect timing
34:36 – 3 ways to be in the millionaire inner zone at will

http://consciousmillionaire.com/wealthformula

JV_ProfileAbout J V
J V Crum III helps entrepreneurs grow six and seven figure conscious businesses that combine making high profits with making a positive impact. He is a speaker, coach, Huffington Post Columnist, and best-selling author of “Conscious Millionaire: Grow Your Business by Making a Difference.” He hosts the top-ranking Conscious Millionaire Podcast and is Founder of ConsciousMillionaire.com, a global coaching and wealth product business. He holds an MBA, JD, Masters in Psychology, and has built and sold successful companies.

Episode 26 — How Your Relationships Unconsciously Affect Your Business

Purpose, Radical Self Love, Taking Care of Yourself, , , , ,

Episode 26 – What type of relationships should you allow in your life and do you need to create in order to cut Fresh Tracks? In this week’s show Kelly discusses both personal and professional relationships and how to become aware of both healthy and toxic relationships. Living consciously of how the relationships in your life affect you is a key component of living a life on purpose. It’s completely normal and healthy for relationships to come and go – some people are meant to be in your life for a period of time, not forever. Awareness of the different roles people have in our lives, the teachings they bring us, and when we need to make tough choices and consciously let go of some people is fundamental piece of this week’s show.

Consciousness of the reality that when we change the people closest to us are forced to change as well permits us to give them the space and grace to adjust with love and kindness affects both of us. Kelly provides tips on how to handle situations where you have changed but the people in your life continue to see you as you were. How frustrating is that?! How do you continue on in these situations? We’ll also discuss why protecting and controlling your energy is vital to your growth and success – and yes, that means guarding who you allow to enter your space.

Show Notes:
3:40 – Radical Self Love concept
8:00 – Exercise om creating your relationship boxes
10:03 – The role of personal friendships when cutting Fresh Tracks
14:18 – Your 5 best business contacts and friends and when to up-level
18:27 – Best practices for using a mentor or coach
20:35 – Support relationships and how to attract people with the same value system as you

darla1About Kelly Robbins
Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

Get your free Tracks to Cash 3 Video Training here now!

Episode 25 – The Path of Least Resistance

Change, , , ,

Episode 25 – International best-selling author Robert Fritz joins us and discusses creating and the creative process itself. Robert delves into best practices for using the creative process in your life and business. What’s more important? To focus the mind or free the mind (which is more popular in psychology today). Robert also gives us tips on how to get started creating as adults and why it’s important for you as the creator to stay separate from your creation. Even when your creation is a business! A common mistake many people make is letting their creation become a part of their identity.

The degree to which you make your business personal is the degree to which you can’t make mistakes. It’s harder for you to have critical judgement when you are taking your results personally. It’s not about you it’s about the thing you want to create. Finally, Robert shares the two common patterns most of us engage in when creating change which one leads to success.

Show Notes
2:10 – The difference between problem solving and creating
5:10 – The best way to use the creative process in your life and your business
6:30 – Myth buster: Why children are NOT as creative as adults
9:25 – Separating yourself from your creation, including it’s success or failure
12:45 – Treating your new business like a laboratory…
17:38 – The two common patterns in creating change and which one leads to success
22:13 – Is reality an acquired taste?
24:43 – How to create your life when it seems like the circumstances can’t support it

About Robert Fritz

robertfritzRobert has created two separate careers, one as a consultant and the other one as a composer and filmmaker. Robert has consulted with the US Department of Defense on issues of terrorism, and has also introduced his work to the US Air Force and Department of Transportation. The Managerial Moment of Truth, co-authored by Fritz, was chosen as one of BusinessWeek’s best books of 2006, and Harvard Business Review placed it on their executive reading list.

Robert is the founder of DMA® and Technologies for Creating® and co-founded Innovation Associates, a company dedicated to helping people build organizations using principles of the creative process.

His first book, The Path of Least Resistance, became an international bestseller. A true classic, it details how a person can use the creative process and the knowledge of structure to create their life according to their highest aspirations and deepest goals.
Robert began to see that the very same process that creators use to create music, painting, sculpture, dance, drama, film, poetry and literature could be applied to the way people live their daily lives, that it is possible to approach the life building process in exactly the same way – as if it were a work of art.

www.robertfritz.com
https://www.facebook.com/RobertFritzInc

Episode 24 – Living the Dream in Life and Business

Purpose, , , , , , ,

Episode 24 – Priscilla Stephan discusses creating what you desire in your life. What if you don’t know your desires? Priscilla has tips for helping you figure that out as well as how to live your personal and professional life holistically. Priscilla shares the reality that we are either moving in the direction of our dreams or moving away from them. It’s important we consciously build evidence on why you can create your dreams (rather than why you can’t) and that takes practice and making a commitment every day to do that.

Priscilla believes one of the hardest things we get to choose is giving ourselves permission to follow our own path and to stop apologizing for our desires. Listen in on today’s show and discover how to get clear on what constitutes a rich life for you. For example, what if you imagined your career as a lifestyle? Are you being externally driven by society and what everyone is telling you to do or are you allowing yourself to follow your own inner guidance? Priscilla discusses the importance of being intentional about what you want and how to go about creating it.

Show Notes:
5:38 – Chasing your dream vs living your dream
7:12 – Creating your career as part of your lifestyle
9:46 – Getting clear on your desires and why so many of us don’t know what they are
14:00 – Is your fear bigger than your desire and can you love yourself enough to make this choice?
17:10 – Priscilla’s D.A.R.E. principles to creating the life you want
20:00 – The value in knowing why you want what you want
23:28 – The BIG blind spot most entrepreneurs miss
25:20 – How to follow your inner truth vs making decisions based on fear
29:52 – Why sharing your dreams selectively can be important to accomplishing them

headshot black shirt web small sizeAbout Priscilla Stephan
Priscilla Stephan is an Intuitive Business Strategist and Lifestyle Expert who supports visionary women in creating more freedom, profit and ease in their lives by helping her clients connect to their soul’s purpose and implementing it into their business. Through her powerful intuitive work, Priscilla provides laser-focused clarity, guidance, strategy and healing so her clients turbo charge their businesses and make the impact they’re here to make now. Priscilla’s holistic approach to success allows her clients to live their dream lifestyle while sharing their brilliance and embodying their purpose with confidence.

Priscilla is a Certified Akashic Records Reader under the Soul Journeys© Method, an NLP Practitioner and Healthy Living Expert certified by the Institute for Integrative Nutrition (IIN). She also holds a Master’s Degree from Columbia University, a BA from NYU and is a graduate of Tony Robbins’ Mastery University. She speaks 3 languages, loves to travel and is passionate about helping women business owners shine brightly, live their Truth and love their lives.

Free gift: The Living the Dream Playbook: A guide to making all your dreams come true: www.priscillastephan.com/ltdplaybook

Episode 22 – Leadership of Self

BEING in Business, Purpose, , , , , ,

Episode 22 –Alexis talks about what it means to be a leader as an entrepreneur and recognizing the importance of the impact we have on changing the lives of others. Leadership of self is an important place of consciousness and as a leader of self you are truly the embodiment of what you stand for. By walking your talk you are being a leader of what you believe and you doing so allows others to do the same.

Understanding ourselves, pushing ourselves, and living the life we choose to is what makes us leaders. Alexis shares that starting a business is an evolution, and if you are not sure about who you are and what you stand for the best thing you can do is start taking action and be in relationship with others. It’s the best way to learn about yourself and what you stand for. Go out and create different experiences and engage in conversations is a great way to develop into the leader you are born to be.

Alexis also shares how confidence presents in our physical body. Women pull their confidence from their body, men from their knowledge. Because we are judged so much by our bodies many women have a difficult time feeling worthy because we aren’t dealing with the shame we may feel of our bodies. Finally Alexis discloses what’s really happening when you feel like you are an outsider looking in – and what to do about it.

Show Notes:
1:30 – Alexis’s journey from forensic social work to entrepreneur.
5:40 – What it really means to be a leader. Being the embodiment of what you stand for.
8:20 – What to do if you’re not sure of your purpose
12:15 – How to develop rock solid confidence and trust in yourself as a leader and a business owner
13:26 – Body image and the shocking role it plays in your confidence
16:29 – Recognizing your confidence or lack thereof
25:10 – How to know when it’s time to get deep healing when you are stuck

AlexisLoganAbout Alexis
Alexis Logan helps high level conscious leaders and change-makers increase their visibility, income, and impact. The founder of Soulful And Wealthy, she’s helped some of the most successful thought leaders and coaches increase their self-worth and confidence to become the hottest leaders in their industries.

Trained as a forensic social worker, Alexis gets to the root of things quickly so her clients handle the real issue standing in the way of their success. She’ll share her simple strategies to up-level your mindset, embody your true strength, and become the leader you were born to be.
www.alexiselogan.com

Episode 19 – Creativity and Creating a Joyful Business

BEING in Business, Creating Writing Space, Radical Self Love, , , , , , ,

Episode 19 – Today we speak with Laura West, founder of The Center for Joyful Business. Laura shares why it’s important to build your business from the inside – out, starting with yourself and why being happy and feeling fulfilled in your business makes you more likely to be creative, confident and innovative. Ultimately in a better place to serve your clients powerfully. Laura also provides techniques for settling yourself down and grounding you as well as tips for getting the inspiration flowing at the same time.

Laura shares insights into how to be more creative in business as well as what kind of results you can expect when you have fun while working. When you remember to have fun and bring passion and excitement to your work, you get dramatically different results than if you just check something off a list! Whether you consider yourself creative or not, knowing how to focus on moving forward in your business, being authentic, and still remembering to have fun will add more money and ultimately more fulfillment to your life.

Show Notes
1:00 – Laura’s journey from VP of marketing to creator of The Center for Joyful Business
2:55 – Why it’s important to grow your business from the inside out
6:58 – Laura’s tips for keeping fun and playful energy in your business
10:00 – Your most precious resource in your business – it might surprise you!
12:23 – The 5 energies that are your creative energies in business. Why managing them is important before doing any marketing strategies.
17:11 – Tips for shifting your energy, kicking in the idea flow and being more creative
20:45 – How to get yourself into the flow and produce better quality results
23:15 – Why being authentic is important to getting in the flow, attracting ideal clients, creating products.

About Laura Westheadshots1-laurawest. ed.cropkr
Laura West is a Passionista for creativity in your business & life! As a Creative Business Coach, author, speaker and InfoDoodle Artist she has helped 1000s of entrepreneurs discover their passion and creativity and to create successful businesses that they can’t imagine doing anything else!

She is the author of the Joyful Business Guide, creator of the popular 30 Day Passion Project and has developed products, workshops and retreats for the last 15 years for creative women entrepreneurs.

To find out more about her programs, products, teleclasses and retreats by the sea go to her website at: www.JoyfulBusiness.com

Episode 15 – Selling More in Today’s Economy

Sales, , , , ,

Episode 15 – Fresh Tracker Bob Burg, co-author of the international bestseller, The Go-Giver, talks about shifting your focus from “getting to giving”. He tells us the results are far from just nice…it’s also very financially profitable!

When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.

Are you wondering if this isn’t more feel-goody, new-agey stuff that doesn’t work in the real-world?” Or, even, “Sure, maybe when the economy is good, but now we have to fight for everything we get.”

In other words, isn’t what he’s saying simply naive?

Actually, not only is it not naive, it’s quite practical. And, again…for very concrete reasons that you’ll learn, benefit from, and most likely utilize for the rest of your life. Bob has built his business, and shows others how to build theirs, based on one overriding, foundational principle: “All things being equal, people will do business with, and refer business to, those people they know, like and trust.”

Tune into this week’s episode and enjoy this entertaining and humorous, but very to-the-point guest who will add exceptional value to your business; and to your life. And, always remember, “You cannot control ‘The’ Economy, but you can absolutely control ‘Your’ economy.

3:10 – The difference shifting your focus from getting to giving can make in your profits.
6:22 – How giving vs getting affects sales
8:33 – Why the most valuable gift you have to offer is yourself, authentically
11:06 – Two kinds of value we all have
13:50 – Difference between price and value
17:10 – Your income is determined by how many people you serve – law of compensation
20:45 – The Golden Rule of Business every entrepreneur must know
23:27 – Why giving and receiving are two sides of the same coin

About Bob Burg
BobBurgHRHeadshotBob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
He is coauthor of the international bestseller, The Go-Giver and Go-Givers Sell More and author of Endless Referrals and numerous other books (more than a million copies sold in total). The Go-Giver has been translated into 21 languages.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves as Vice President of the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.
www.Burg.com