Tag Archives: marketing coaching

Invisible in Plain Sight: The Role Branding Plays in Being Seen

Branding, BEING in Business, Employee to Entrepreneur, ,

In episode 57 of Fresh Tracks I speak with personal branding coach Jessie May about what it means to be seen. Seen by the right people. Seen by your tribe. Being seen as your authentic self. Being truly seen as your authentic self entails both how you are being energetically, and how you present yourself to the world as a business. Jessie May shares what a brand is and why taking the time to define yours early on is an important step to your small business success.

You may be blogging, sending an e-zine, speaking or publishing articles and taking other marketing actions but not getting the results you desire. I call it being invisible in plain sight. Jessie May shares how easy it is for this to happen and provides tips for overcoming this common and frustrating struggle. Jessie May also shares her branding tree with us – a visual for how branding, marketing and you fit together. What happens when you show up as the authentic you to your tribe? You may be feeling vulnerable, but your tribe is feeling connection. Which leads to trust, clients, and often a feeling of fulfillment in your business.

Show Notes
2:00 – Jessie May explains the branding tree and what branding actually is
6:15 – When is it a good time to have your own branding done?
9:30 – The two things you must know to establish your brand
14:40 – The struggle of being invisible in plain sight.
16:21 – The role vulnerability plays in connecting with your ideal clients
22:14 – The most important thing to say YES to in business
26: 34 – Tips for keeping yourself ‘seen’ – even if you don’t feel like it
30:00 – How you can benefit by keeping your higher purpose top of mind

Invisible in Plain Sight: The Role Branding Plays in Being SeenAbout Jessie May
Jessie May is a personal-branding coach and tribe-building expert for soulful solopreneurs who need to be the inspirational face of their business so they can attract a lot of followers to their message!

She’s a true believer that the more a business reflects its owner’s essence, the more impactful it will be, so she’s set out to “make over” boring businesses into authentic, memorable and client-attracting brands.
She does this by helping her clients pull together 4 key areas that must be aligned for their brands to communicate a clear signal to the tribe they want to attract: visuals, messaging, personal presence and program packaging.

In addition to her international coaching business, Jessie May is also the founder of Daring Divas, the largest and most active women’s entrepreneurial Meetup community in Boulder, CO. Since 2011, Daring Divas has hosted multiple events per month designed to support its members in creating authentic, supportive and fun relationships that enhance both their personal and professional lives.

Link to free offer:
https://coachjessiemay.com/powerprofilesystem/
Coupon code: freshtracks

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The Niki Koubourlis Story from Employee to Entrepreneur — The Low Down on Bold Betties

Employee to Entrepreneur, Creating YOUR Life, Taking Care of Yourself, , , ,

In episode 56 of Fresh Tracks I speak with Niki Koubourlis, founder of the women’s outdoor adventure company Bold Betties. Niki shares her journey of bold adventure, entrepreneurial success, and cutting Fresh Tracks. Niki’s journey begins with her making one bold move after another, including a move across continents to Colorado where she knows no one and has no job lined up. Within a few short years Niki has established an outdoor adventure community for women, over 42,000 strong, that reaches all corners of the world.

We discuss the role drive plays in personal success and why being bold is often required to cut Fresh Tracks in your own life. Niki shares insights into the role community plays in the ‘chapter B’ phase of life and how community can help you through a transformation or tough life event. Using the outdoor experience Bold Betties provides to push your boundaries, many gain the courage to walk into a scary situation in other aspects of their lives that had been holding them back. Be bold and check out this week’s show to get the scoop!

Show Notes

1:50 – Niki’s personal story going from employee in Abu Dhabi to entrepreneur in Colorado
6:40 – How the Bold Betties experience began
8:53 – Meetups amazing role in Bold Betties phenomenal growth
11:00 – Why Niki took Bold Betties from an ecommerce site to an outdoor adventure company
13:50 — Moving through ‘Chapter B’
17:55 – The catalyst of knowing that you are capable of way more than you previously thought
21:00 – Advice for those contemplating taking the leap from employee to entrepreneur
24:15 – Living for a paycheck vs living for your purpose

About Niki Koubourlis, CEO & Founder, Bold Betties

The Niki Koubourlis Story from Employee to Entrepreneur -- The Low Down on Bold BettiesA bold woman with an adventurous story to tell, Niki inspires entrepreneurs, professionals, and the average Jane to find out what they’re passionate about and actualize their aspirations.

Up until 2012, every major life decision Niki made was motivated by a desire for security: the career she chose, the schools she went to and the man she married. But she wasn’t happy. In a quest to find purpose and passion, she left behind her job and her marriage, and moved to Colorado where she began trying new things, seeing new places and making new friends. That’s where she got the idea to start a business doing what she loves – helping women encounter the outdoors.

Providing a fresh outlook on embracing life as an entrepreneur, Niki now leads an e-commerce startup, Bold Betties, where she focuses on eliminating the barriers of entry to adventure travel and outdoor recreation and building a community of women to share adventures together.

A veteran executive in the real estate investment industry, Niki holds an MBA from The University of Chicago’s Booth School of Business and B.A. from Washington State University.

www.boldbetties.com

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The Role of Communicating Strategically in Cutting Fresh Tracks

Communication, ,

In this episode of Fresh Tracks I speak with best-selling author and speaker Dianna Booher about the important and yet often neglected act of communicating strategically. As leaders in our life, business and community, speaking strategically plays an instrumental role in our outcomes, how others perceive us, and our ability to manifest what we desire. Dianna shares best practices for answering important questions when you are caught off guard and teaches us a structure you can always follow to be concise and cover what you need to cover without advance preparation! Dianna also teaches us a 6-step process to becoming a strategic communicator – it’s something all of us can master.

What happens when you walk into a room? Do you command a presence or are you mostly ignored? Dianna shares expert advice on what it means to have a personal presence and helps us evaluate where to spend our time improving our presence. Finally, in this week’s show you’ll learn the number one complaint of senior executives and how to overcome it!

Show Notes:

1:52 – What makes strategic communication different than regular communication?
5:50 – How you can become a strategic speaker
10:10 – Six areas you must succeed in to be a successful entrepreneur
12:00 – The must-know strategic communication structure every Fresh Tracker needs to follow to answer strategically when caught off guard.
15:50 – Learn the number one complaint of senior executives and how avoid the trap
21:00 – What is personal presence? The four categories of personal presence and how they affect your success
24:50 – How to recognize if your personal presence is hurting you rather than helping you

About Diana Booher:

The Role of Communicating Strategically in Cutting Fresh TracksDianna Booher is the bestselling author of 47 books, published in 60 foreign-language editions, with nearly 4 million copies sold. Her personal development topics include leadership communication, executive presence, writing, and life balance.

National media such as Good Morning America, USAToday, The Wall Street Journal, Investor’s Business Daily, Bloomberg, Forbes.com, FOX, CNN, NPR, Success, FastCompany.com, and Entrepreneur have interviewed her for opinions on critical workplace communication issues.

Keynotes, consulting, and training clients include IBM, Exxon Mobil, JP Morgan Chase, Lockheed Martin, Raytheon, BP, Chevron, Conoco-Phillips, PepsiCo, Novartis, Honeywell, Merrill Lynch, Department of the Navy, and NASA, just to name a few.

She has been inducted into the Speakers Hall of Fame by the National Speakers Association. Success Magazine has named her to its list of “21 Top Speakers for the 21st Century.” She also appears at #54 on the Cacotopia “Top 200 Most Influential Authors in the World” list (2017).

www.CommunicateLikeALeaderBook.com or www.BooherResearch.com.

The power of embracing life’s beginnings and endings – and how that helps you create Fresh Tracks

Change, Creating YOUR Life, Radical Self Love,

Do you LOVE starting new things – the adventure, the newness, the fun just gets you so excited you can hardly stand it? You jump in to your new endeavor with enthusiasm and motivation and are ready to rock the world. The thing is, that excitement only lasts so long. In no time at all the fun adventure becomes routine and before you know it, it’s ending. How do you handle things as they are ending? From relationships to projects to businesses, how you handle endings effects how you handle your next beginning and it effects how you experience yourself. How does it effect you when you avoid endings? When you drop things quickly and move on, unfinished, to your next exciting adventure?

In episode 53 of Fresh Tracks I speak with Shaman and author HeatherAsh Amara about the role beginnings and endings play in creating Fresh Tracks. She shares how important it is to recognize beginnings and endings as they are happening and gives us tips on how to be conscious during our transitions. HeatherAsh tells us that we can use our endings to get clear on where we want to go next and how we may experience our next phases of life differently. In this week’s show we also discuss being aware of how are we in relationship to things when they don’t feel finished and how to do the inner work required to be at peace. And tons more!

Show Notes
1:40 – Why beginnings and endings are important to our very existence
4:40 – In what ways can we honor an ending and why is it important
9:00 – Tips for recognizing when and if you are in a transition period
14:40 – Why it is important to recognize the ‘jagged edges’ in our life
17:55 – We can create good endings inside of us, even if the ending on the outside doesn’t look the way we’d like it to
21:20 – Why letting ourselves grieve fully can allow it to pass more quickly
24:35 – How to be there for someone else that is grieving or experiencing an ending
29:00 – The incredible power of the gap moments in life

The power of embracing life’s beginnings and endings – and how that helps you create Fresh TracksAbout HeatherAsh Amara
A leader in mindfulness, empowerment and shamanism, HeatherAsh Amara is the author of the bestselling Warrior Goddess Training, Become the Woman You are Meant to be.
The heart of Amara’s teachings stems from her long Toltec apprenticeship and teaching partnership with don Miguel Ruiz, author of The Four Agreements. Over the past fifteen years she has taught workshops and apprenticeships and trained teachers. She now travels the world working with women to integrate the feminine wisdom of the ancients into their modern lives.

http://heatherashamara.com/

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Listening for Success

Business Tools, Grounding, Sales, ,

Listening for Success

In episode 52 of Fresh Tracks I speak with communication expert Leslie Shore on the topic of listening for success. The truth is we can ALL be better listeners and it’s important to recognize this in order to continue to expand your communication skills. Did you know there are things you can do to help the person you are speaking with listen better so they are more likely to hear what you have to say? There are things you say and do as a speaker to invite people to open up (or shut down) and they are more likely to listen to you. Leslie shares that our goal as speakers is to learn how to speak in a way that matches the person listening.

Ready to cut some Fresh Tracks but scared to share with your loved ones? Leslie teaches us how to discuss touchy topics in a way that is less likely to make the listener shut down. “Honey I’m quitting my job and starting a new business” has been known to bring up a few listening barriers as folks embark on their Fresh Tracks journey! Listen in on this week’s show to get the scoop!

Show Notes:

1:40 – Tips for finding out what may be preventing YOU from listening
4:30 – Learning to listen with your critical brain rather than letting your emotions taking over
7:30 – How to speak so people open up and are more likely to hear you
10:10 – How to communicate something touchy in a way that doesn’t shut your partner down
15:30 – Choosing to listen to ourselves (our mind chatter) or not
19:00 – Can you listen too hard?
21:40 – Boundaries and listening. Not setting boundaries will drain you fast!
25:30 – Changing the ground rules when we cut Fresh Tracks and how to work with it

About Leslie Shore

Listening for SuccessProfessor Leslie Shore is a communications expert. As the owner of the consultancy Listen to Succeed, Leslie has worked with corporations, nonprofits, entrepreneurs, health professionals, and educational institutions to up-level their intra-personal and inter-personal communication skills. Her book, Listen to Succeed: How to identify and overcome barriers to effective listening, is currently used in four universities and in businesses and non-profits throughout the United States and Canada.

www.ListenToSucceed.com

Want more Fresh Tracks? Get your free Tracks-to-Cash Video Training here now!

 

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A Simple Morning Routine to Prime Your Brain for Success

Money Talk, BEING in Business, Creating YOUR Life, , , ,

In episode 51 of Fresh Tracks with Kelly Robbins I speak with May McCarthy. Serial entrepreneur, angel investor, and author of The Path to Wealth, May explains the 7 steps she takes each morning that help her activate her subconscious to help her achieve her goals. Like Bill Gates, Oprah Winfrey, Steve Jobs, and Albert Einstein, May teaches us that we can learn to rely on intuition to achieve more of what we want in all areas of our life.

May shares specific examples of ways to grow your business with clarity and insightfulness. Her wisdom on conscious capitalism, what it means and how to use it as a powerful tool for the growth and success of everyone involved in a transaction is a must for anyone in business. From attracting the right employees to maximizing profits and financial goals, May’s lifetime of experience both running and selling profitable companies is invaluable and shared in this week’s show!

Show Notes

2:30 – May’s path to using words, thoughts and emotions to achieve goals
7:50 – The morning goal planning session. Setting yourself up for success
12:40 – The role gratitude, intuition, and operating in integrity plays in manifesting
15:30 – The most important step to bringing your goals to fruition
18:00 – Conscious capitalism, having a purpose, and serving your stakeholders
25:00 – Common struggles people have to implementing the seven steps
28:10 – A proven technique to double check your intuition if you aren’t trusting it
31:00 – May’s definition of wealth and how to use her process to achieve it
33:45 – Imagery vs visualization and how to use it in this manifesting process

A Simple Morning Routine to Prime Your Brain for SuccessAbout May McCarthy
Since 1982, May McCarthy has helped to start and grow six successful companies as large as $100 million in annual revenues.  She is a best-selling author, speaker, university lecturer and angel investor.  She serves on business, philanthropic, arts and university boards.  May has become successful by implementing spiritual principles into her ventures, and it is her passion to pass her knowledge on to others.

She is the author of the best-selling book The Path to Wealth: Seven Spiritual Steps for Financial Abundance. www.maymccarthy.com

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Beyond Goal Setting: 3 Habits for Building a Thriving Business

Purpose, BEING in Business, Creating Writing Space, Grounding, ,

In episode 50 of Fresh Tracks we discuss three simple habits you can incorporate into your daily routine to more easily get things done, grow your business with ease, and create with intention.  Many of us struggle because we work towards our goals haphazardly and start off our work day by getting done what we ‘have to’ first. We prevent our success in our business by unconsciously blocking our happiness, not feeling whole as a person and spending our time trying to fit in rather than appreciating what makes us unique.

In this week’s show we review what happens if you spend just a few minutes focusing on what’s important before starting work each day. Taking a few moments to focus on your goals and move forward with intention can change everything. You will ultimately find you spend less time achieving more. Learning to love who you are and honoring your distinctness, stopping unsupportive patterns that block your happiness, consciously choosing and clearing your relationships, and caring for your work space are just a few of the characteristics of entrepreneurs that build thriving businesses that we discuss in this week’s show!

The result of spending a mere five minutes a day with these habits is the difference in bringing dreams and visions to fruition in a concrete and repeatable way.

Show Notes:
2:00 – How the energetic force that runs your business works
6:00 – Tips for creating a healthy and productive work space
9:30 – The role intentionality plays in your day
12:35 – Money consciousness and circulation. How to keep the circulation flowing!
16:00 – Intentional happiness and ways we block our happiness
20:00 – Discovering where you do not feel you are whole as a person
24:45 – Learn to love your own distinctiveness rather than hide from it
27:00 – Developing the gift to see things as they are rather than how you want them to be

About Kelly Robbins, MA

Beyond Goal Setting: 3 Habits for Building a Thriving BusinessKelly Robbins is the author of Trust Your Next Step: Creating the Confidence to Cut Fresh Tracks and publishes the Fresh Tracks with Kelly Robbins podcast and Kelly Robbins Coaching. Kelly helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing. Kelly is a columnist for the American City Business Journals, a regular blogger for The Work at Home Woman, and created the highly acclaimed Make it Yours: Crafting Your Marketing with SOUL workshops.

Get your free Tracks to Cash 3 Video Training here now!

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The Art of Voice

Business Tools, BEING in Business, Marketing, , ,

In episode 49 of Fresh Tracks I speak with voice coach Hilary Blair about the power of our voice. Hilary teaches us some best practices so you can you best use your voice to both communicate your message and be in your power center so you are heard. In this week’s show you’ll discover the three distinct areas of your voice and understand why they are important as well as the role of each. Hilary also shares the important role of your breath when you speak and the different types of breath that support conveying your message adequately in different situations.

Did you know that your voice is connected to you and your emotions? In fact, your voice is a vulnerable place because it’s connected to your breath and we can unconsciously hold back when we are afraid or nervous – undermining the message we are trying to share. Understanding our bodies built-in coping mechanisms and how to work with them rather than against them is a valuable tool Hilary shares in the show. Are you using your voice as a wall to hide behind? Speak and no one hears you? You don’t feel as if you are speaking as your powerful self in certain situations? Listen in on this week’s show….Hilary shares all!

Hilary shares that embracing the emotional quality of our beingness is what the world needs more of right now and people are starving to hear the full emotion in our voice – we do this by sharing our full selves.

Show Notes
2:20 – Your breath. Your voice. Knowing who you are and getting your message out there
5:00 – The three distinct areas of your voice, including your power source
7:30 – What to do if your message is not landing or not being heard
10:30 – The maturation cycle of your voice and stepping into your mature voice
14:00 – Creating the ‘balanced stereo’ in your voice
17:25 – Difference between a full voice and a deep voice and why it matters
24:30 – Contrast between the belly breath and the athletic breath when you speak
28:00 – Why networking events can be exhausting and what do to about it
31:00 – What happens to your voice when you get nervous and Hilary’s #1 tip for dealing with it

About Hilary Blair
The Art of VoiceHilary Blair trains high achievers craving honest feedback in order to reach the next level in business and/or life. She is impassioned by moving beyond habits and learned behaviors to uncover what is unique and authentic in individuals and groups. A presentation and speaking voice expert, Hilary is a highly regarded coach and facilitator working extensively across the globe with a variety of businesses including American Express, Janus Funds, Staples, Liberty Global, Slalom, Merrill Lynch, and Hunter Douglas.

Whether facilitating workshops that use improvisation to improve leadership skills, team building and creativity, or training trainers to hone their craft, Ms. Blair’s 30 plus years as a teacher combined with her professional stage, film and voice over career present a unique skill set. She has participated as a Making Cents’ speaker and mentor at two YSEALI exchanges (Singapore, 2014 and Vietnam, 2015) to deliver expert training on verbal communication and presentation skills. Her skills-building sessions were ranked highly by YSEALI young leaders and many have stayed in touch with Ms. Blair in informal mentorship relationships.

Ms. Blair is founder, CEO and lead coach at ARTiculate: Real&Clear, a communications company which has grown exponentially since its inception. She is an active member of Toastmasters International and is a board member of VASTA – the Voice and Speech Trainers Association. She is on faculty for the Denver Center for the Performing Arts and has been adjunct faculty for a number of universities. Hilary holds an MFA in acting from the National Theatre Conservatory and a BA from Yale University.

www.articulaterc.com

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The One Thing

Creating YOUR Life, Change, , ,

In episode 47 of Fresh Tracks I speak with author and business owner Jay Papasan about The ONE Thing: The surprising simple truth behind extraordinary results. Jay poses this question for us to ask ourselves: What’s the one thing I can do, such that by doing it, everything else will be easier or unnecessary? By focusing on your ONE thing, you can accomplish more by doing less. Jay shares why discovering this surprisingly simple truth is the difference between achieving extraordinary results vs experiencing consistent struggle and shares how to implement these truths in your life.

The results you get are directly influenced by the way you work and the choices you make. In this week’s show Jay provides tips for both discovering your ONE thing and the pitfalls to avoid when we have a lot to do, recognizing that the distractions we face each day are unlimited! Jay shares personal stories of how he and his wife built their multi million-dollar real estate business while raising their two kids, and kept their priorities of family first through the growth stages of their business to today.

Show Notes:
3:30 – The number one reason you don’t stick to your plan
6:50 – Are you really saying yes to something or just trying it out?
11:40 – The power of asking better questions
14:00 – Discovering the ONE thing you can do that will change everything in your life
17:35 – The google story and how it relates to your Fresh Tracks
21:00 – Tips for narrowing your focus to one thing
24:00 – Balancing building your empire vs raising your kids
28:00 – Your purpose statement – what does it mean if you lose it?

About Jay Papasan

jay_papasan_Fresh_Tracks_with_Kelly RobbinsJay Papasan is a best-selling author and co-owner, alongside his wife Wendy, of Papasan Properties Group with Keller Williams Realty in Austin Texas. His most recent work with Gary Keller on The ONE Thing has garnered more than 238 appearances on the national bestseller lists including #1 on the Wall Street Journal bestseller list.

Jay serves as Gary Keller’s co-author and executive editor on best-selling titles including: The Millionaire Real Estate Agent, The Millionaire Real Estate Investor, SHIFT: How Top Real Estate Agents Tackle Tough Times, FLIP: How to Find, Fix, and Sell Houses for Profit, HOLD: How to Find, Buy, and Rent Houses for Wealth, and The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. He also co-authored SHIFT Commercial.

Before joining Keller Williams Realty, Jay served as an editor at HarperCollins Publishers where he worked on such best-selling books as Body-for-Life by Bill Phillips and Go for the Goal by Mia Hamm.

http://the1thing.com/

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The Secret Ingredient to Building a Scalable Business

Marketing, , , ,

The Results Map Experience

In episode 46 of the Fresh Tracks with Kelly Robbins show we feature author, entrepreneur and mom Kimberly Alexander, founder of The Results Map Experience. The show begins with Kimberly sharing her experience rising the corporate ladder and how it rapidly led to the deterioration of her health and family relationships. Standing strong in her power, Kimberly’s transition from employee to entrepreneur is a perfect example of one woman cutting Fresh Tracks in her life and business!

Kimberly shares how empowering it can be to use the strong lessons we’ve learned in life to fuel our passion moving forward in sharing our purpose with the world. Kimberly also candidly discusses why she has written two books, and openly provides tips for all of us on how to use a book as a platform for building a brand, a scalable business as well as creating foundational programs in our businesses.

Show Notes:

2:25 – Kimberly’s journey from corporate executive to entrepreneur
5:30 – Insider tips for building the business of your dreams and living on purpose
9:30 – Leveraging life’s tough lessons to fuel you forward and live a life of purpose
13:00 – Why Kimberly wrote her book and how she uses it in her business
18:25 – Tips for getting your book done
21:30 – The secret ingredient to building a scalable business
25:00 – Building a foundational program for your business
27:30 – Why you owe it to your tribe to have both feet in

View More: http://sarahperkins.pass.us/kaAbout Kimberly Alexander

After over 20 years of a flourishing corporate executive career, Kimberly Alexander launched her company as a Growth Strategist and Transformational Speaker for Women Entrepreneurs. Kimberly has worked with several multi-million dollar organizations as an expert in leadership and professional development. Kimberly has worked strategically with Entrepreneurs to identify opportunity and take action for further growth. With a passion to make a difference, Kimberly trains through retreats, individual mentoring and transformational speaking. Kimberly launched her best-selling series in 2014, first with The Results Map: Business and Life strategies to get what you want. In 2015, The Results Map for Women in Biz was launched. Written from her own experiences, Kimberly has guided companies and hundreds of individuals to immediate success with her simple and direct fundamentals.

Outside of writing, speaking and mentoring, Kimberly is married and a proud mother of two girls. She has a passion for hiking beautiful Colorado trails and living a life of purpose, balance and meaning.

www.KimberlyAlexanderInc.com

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