Tag Archives: marketing podcast

The One Thing

Creating YOUR Life, Change, , ,

In episode 47 of Fresh Tracks I speak with author and business owner Jay Papasan about The ONE Thing: The surprising simple truth behind extraordinary results. Jay poses this question for us to ask ourselves: What’s the one thing I can do, such that by doing it, everything else will be easier or unnecessary? By focusing on your ONE thing, you can accomplish more by doing less. Jay shares why discovering this surprisingly simple truth is the difference between achieving extraordinary results vs experiencing consistent struggle and shares how to implement these truths in your life.

The results you get are directly influenced by the way you work and the choices you make. In this week’s show Jay provides tips for both discovering your ONE thing and the pitfalls to avoid when we have a lot to do, recognizing that the distractions we face each day are unlimited! Jay shares personal stories of how he and his wife built their multi million-dollar real estate business while raising their two kids, and kept their priorities of family first through the growth stages of their business to today.

Show Notes:
3:30 – The number one reason you don’t stick to your plan
6:50 – Are you really saying yes to something or just trying it out?
11:40 – The power of asking better questions
14:00 – Discovering the ONE thing you can do that will change everything in your life
17:35 – The google story and how it relates to your Fresh Tracks
21:00 – Tips for narrowing your focus to one thing
24:00 – Balancing building your empire vs raising your kids
28:00 – Your purpose statement – what does it mean if you lose it?

About Jay Papasan

jay_papasan_Fresh_Tracks_with_Kelly RobbinsJay Papasan is a best-selling author and co-owner, alongside his wife Wendy, of Papasan Properties Group with Keller Williams Realty in Austin Texas. His most recent work with Gary Keller on The ONE Thing has garnered more than 238 appearances on the national bestseller lists including #1 on the Wall Street Journal bestseller list.

Jay serves as Gary Keller’s co-author and executive editor on best-selling titles including: The Millionaire Real Estate Agent, The Millionaire Real Estate Investor, SHIFT: How Top Real Estate Agents Tackle Tough Times, FLIP: How to Find, Fix, and Sell Houses for Profit, HOLD: How to Find, Buy, and Rent Houses for Wealth, and The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. He also co-authored SHIFT Commercial.

Before joining Keller Williams Realty, Jay served as an editor at HarperCollins Publishers where he worked on such best-selling books as Body-for-Life by Bill Phillips and Go for the Goal by Mia Hamm.

http://the1thing.com/

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The Secret Ingredient to Building a Scalable Business

Marketing, , , ,

The Results Map Experience

In episode 46 of the Fresh Tracks with Kelly Robbins show we feature author, entrepreneur and mom Kimberly Alexander, founder of The Results Map Experience. The show begins with Kimberly sharing her experience rising the corporate ladder and how it rapidly led to the deterioration of her health and family relationships. Standing strong in her power, Kimberly’s transition from employee to entrepreneur is a perfect example of one woman cutting Fresh Tracks in her life and business!

Kimberly shares how empowering it can be to use the strong lessons we’ve learned in life to fuel our passion moving forward in sharing our purpose with the world. Kimberly also candidly discusses why she has written two books, and openly provides tips for all of us on how to use a book as a platform for building a brand, a scalable business as well as creating foundational programs in our businesses.

Show Notes:

2:25 – Kimberly’s journey from corporate executive to entrepreneur
5:30 – Insider tips for building the business of your dreams and living on purpose
9:30 – Leveraging life’s tough lessons to fuel you forward and live a life of purpose
13:00 – Why Kimberly wrote her book and how she uses it in her business
18:25 – Tips for getting your book done
21:30 – The secret ingredient to building a scalable business
25:00 – Building a foundational program for your business
27:30 – Why you owe it to your tribe to have both feet in

View More: http://sarahperkins.pass.us/kaAbout Kimberly Alexander

After over 20 years of a flourishing corporate executive career, Kimberly Alexander launched her company as a Growth Strategist and Transformational Speaker for Women Entrepreneurs. Kimberly has worked with several multi-million dollar organizations as an expert in leadership and professional development. Kimberly has worked strategically with Entrepreneurs to identify opportunity and take action for further growth. With a passion to make a difference, Kimberly trains through retreats, individual mentoring and transformational speaking. Kimberly launched her best-selling series in 2014, first with The Results Map: Business and Life strategies to get what you want. In 2015, The Results Map for Women in Biz was launched. Written from her own experiences, Kimberly has guided companies and hundreds of individuals to immediate success with her simple and direct fundamentals.

Outside of writing, speaking and mentoring, Kimberly is married and a proud mother of two girls. She has a passion for hiking beautiful Colorado trails and living a life of purpose, balance and meaning.

www.KimberlyAlexanderInc.com

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Selling in a Skirt

Sales, , ,

In episode 44 of Fresh Tracks I speak with author, iHeart radio show host and sales expert Judy Hoberman about sales. Judy shares insights on her brand, Selling in a Skirt, and teaches in-depth on her S.K.I.R.T philosophy. There is no getting away from sales as an entrepreneur, yet many of us struggle because we don’t feel comfortable selling or we feel we aren’t being in integrity with ourselves by ‘selling’ to others. Judy busts those ancient sales myths and that yucky salesy feeling and shares how bringing some old fashioned relationship building to the conversation changes everything.

Don’t let ‘the triangle’ intimidate you, it’s not in Bermuda – Judy’s simple ‘strategic triangle’ will help everyone that suffers from bright shiny object syndrome stay on track when new opportunities present themselves! From being realistic in your goal setting to creating a one-page business plan, Judy helps simplify making money and connecting with clients on this week’s show!

Show Notes:
2:10 – Why selling the selling in a skirt philosophy is important for everyone
5:10 – Distinction between being interested vs interesting
7:00 – Why you need to build relationships before you need them
13:45 – The biggest mistake entrepreneurs make and how to avoid it
16:30 – The role of the strategic triangle
20:00 – The one page business plan – how to simplify getting started
25:0 – Judy’s #1 sales tip everyone must embrace to authentically sell
28:30 – Why women struggle with selling and relationship building
32:40 – The most important part of the selling process

judy and foxAbout Judy
Judy Hoberman, President of Selling In A Skirt is here to help you take the negativity out of selling. Her 30 years in sales has given her both the knowledge and sense of humor about the gender differences that we should all understand and embrace instead of feeling unable to communicate.

Judy is the author of “Selling In A Skirt”, “Famous Isn’t Enough” and “Pure Wealth”, business books for Professional Women, Sales Executives and Entrepreneurs. She is the host of a weekly radio show on The Women 4 Women Network/iHeart Radio called Selling In A Skirt and is also featured as “The Gender Expert” on Fox News Radio.
Her mission…to help women live the S.K.I.R.T. philosophy-Standing Out, Keys to Success, Inspiring Others, Results Oriented and Time Management…all while having fun.

www.sellinginaskirt.com/special/offer

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Finding Your Sustainable Edge

Taking Care of Yourself, Creating YOUR Life, , , , ,

The Sustainable Edge
How 15 minutes a week will lead to a richer entrepreneurial life

In episode 43 of Fresh Tracks, NYT best-selling authors of The Sustainable Edge: Fifteen Minutes a Week to a Richer Entrepreneurial Life, Ron Carson and Scott Ford share best practices to helping you achieve a fuller, more rewarding work-life balance. On this week’s show the duo inspire entrepreneurs to define and sustain a competitive edge in the complex, fast-changing world of business.

Striving to integrate your passion, your business and your personal life? Ron and Scott will teach you how to achieve your goals across four key areas: your business, your teams, your clients, and your personal lives. Discover easy-to-perform exercises that can be completed in as little as 15 minutes a week to help your company boost its Business IQ. Achieving balance and sustainable business growth are possible and in fact important for entrepreneurs to be truly successful as these incredibly successful wealth advisors share on this week’s show.

Show Notes

4:00 – Tips for living your life by design and not default
7:30 – Defining your values and why work-life balance starts there
9:00 – How balance leads to growth and growth leads to balance
12:00 – Prioritizing for yourself and not others and letting go of everyone else’s opinions
15:00 – Balance and integrating your values into your daily calendar
21:00 – You can have it all…if you take control of this ONE thing
25:00 – Why having a passion that pays is important to achieving a balanced and fulfilled life

About Ron Carson and Scott Ford

Ron Headshot 5_200Ron Carson is the founder and CEO of Carson Wealth, one of the largest wealth advisory firms in the country, serving clients through holistic financial planning, disciplined investment strategies, and proactive personal service. These driving principles enabled Ron’s firm, Carson Wealth Management Group to grow to nearly $6 billion in assets under advisement, which includes assets under management, and have led Ron to become LPL Financial’s top-ranked registered representative for 23 consecutive years. Ron has received countless accolades, including being inducted into Barron’s inaugural Hall of Fame. Ron coauthored The New York Times best-selling book Avalanche and the blueprinting process that goes with it.

Scott Ford_200Scott Ford is Founder and CEO of Cornerstone Wealth Management Group, an independent Registered Investment Advisory firm serving entrepreneurs, business owners, executives, and their families. The firm specializes in comprehensive wealth management, business liquidity strategies, and SBA financing. Scott is ranked in the top one percent of all LPL Registered financial advisors based on annual production. He was recognized as one of the 20 Rising Stars of Wealth Management by Private Asset Management Magazine in 2008 based upon assets managed of $1 million or more per client.

It is Scott’s mission to help his clients pursue financial freedom and live a balanced and fulfilled life. His personal and proactive approach is designed to bring clarity and simplicity to the complex issues of financial management. For over 20 years, he has been helping his clients define and pursue their own unique version of “True Wealth.”

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Is Your Worrying Manifesting Disaster?

BEING in Business, Taking Care of Yourself, , ,

Episode 42- Is Your Worrying Manifesting Disaster?
Did you know that the history of the word worry means to choke or strangle? How much of your time do you spend worrying – about anything? And how is that worry ‘strangling’ any good you are creating? In this week’s Fresh Tracks show Kelly Robbins delves into the inner sanctuary of our mind and examines the effect worrying has on our lives. From the relationships we manifest to how much money we make, worrying plays a significant factor in our overall health, happiness and success. Kelly also goes in-depth on the topics of wealth and abundance to help you examine the roles debt and dependency play in worrying.

With tips to help you derail repetitive worrying and taking control of your thoughts, after listening to this week’s show you’ll easily be manifesting your dreams rather than repelling success! How do gratitude, responsibility and patience play a role in not only manifesting the life and business of our dreams, but creating anything we want from a healthy body to an abundant bank account? Understanding the significance of the love/hate relationship we have when we are dependent on someone and how our natural tendency to rebel can get us into debt is all covered on this week’s show!

Show Notes:
2:00 – Which type of worrier are you?
5:45 – How worrying affects us emotionally, spiritually, mentally, physically
9:30 – What you need to know about lack
11:00 – The incredibly important yet subtle difference between lack and need
13:50 – The secret key to more abundance
16:00 – The spiritual significance of debt and the first step to getting out of debt permanently
18:35 – What is wealth and what causes wealth? The secret to creating a prosperous life
21:30 – The overlooked yet pivotal role of patience
24:00 – What it is to be responsible
25:45 – 4 solid tips for changing your worry habit

helpAbout Kelly Robbins
Author of Trust Your Next Step: Creating the Confidence to Cut Fresh Tracks, Kelly is the founder of the Fresh Tracks podcast and Kelly Robbins Coaching. Kelly helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

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Lemonade Stand Selling

Sales, Marketing, , , , ,

In episode 41 of Fresh Tracks I speak with author, speaker, and radio show host Diane Helbig on the topic of sales. Author of the book Lemonade Stand Selling, Diane shares best practices for understanding what sales is really about…matching a solution to a problem and how to be authentic when selling. Sales is quite simply unavoidable when you own your own business. On the show we discuss what your job really is when you are in a sales conversation. It’s quite simply discovery. Have you not sold before or feel uncomfortable selling? Diane shares with us the best place to get started learning how to sell as well how to determine your value. Knowing who values you and what you have to offer is a key component to successfully serving others.

Do you complicate sales with head games, fear and psychology? I know I have! We read books, become stressed for money, and aren’t able to relax and be our true selves in sales conversations because we are trying so hard. Diane provides tips for breaking through some of these nervous and unsupportive habits and discusses how to be our true selves when selling. We also delve into networking during our talk. Making networking worth your while and some best questions to ask are just a sampling of what we review.

Show Notes

1:55 – The secret truth the best sales people know…sales isn’t about selling
5:20 – Steps in traditional sales training that you need to avoid at all costs
7:35 – What sales is REALLY about
10:40 – Tools you can use to know your value when you are selling yourself
13:10 – What lemonade stand selling is all about
17:20 – Networking effectively and how to prepare yourself
22:50 – Choosing the best networking events even when you are uncomfortable
31:00 – Crafting your 30 second introduction

Diane headshotDiane Helbig is an international business and leadership change agent, author, speaker, and radio show host. As president of Seize This Day, Diane helps businesses and organizations operate more constructively and profitably.

As a speaker and workshop facilitator Diane merges energy and enthusiasm with rich content. Her goal is to leave her audience with actionable steps as well as the excitement to implement those steps. Diane has expertise in small business, sales, social media, networking, and leadership. She brings over 20 years of small business management and sales to her coaching.

Diane is the author of Lemonade Stand Selling and Expert Insights, and the host of Accelerate Your Business Growth Radio show. She is also a Solution Provider and Authorized Local Expert for Constant Contact. Diane is the founder of Business Opportunity Network, a group coaching/referral sharing program.

Diane is a Council of Smaller Enterprises board member, Member of the NSBA Leadership Council, and a member of the Advisory Board for the American Institute of Sales, Marketing and Management.

The Four Spiritual Laws of Prosperity

Money Talk, , , , ,

In episode 38 of Fresh Tracks I speak with author and spiritual teacher Edwene Gaines about money and prosperity. Money plays such an important role in our ability to cut Fresh Tracks that it’s presence, or lack of presence, in our life is often the place we make decisions from. Lack of money is often the excuse we give for not stepping into our dreams, for creating those Fresh Tracks in life. Most of us are not aware that there is more to making money and creating a prosperous life than hard work.

Edwene Gaines shares her wisdom and personal experience on how each of us can create prosperity in our lives. From living your divine purpose to understanding the powerful role discontent has in our lives, Edwene shares that trusting our own personal guidance system and understanding Universal Law is what it takes to live a prosperous life. Edwene’s charm and humor motivates and empowers all of us to be the master of money and enrich our lives. All you need to do is give yourself permission to do something different and you just might find a place where life becomes a lot of fun and you have joy and prosperity in your life.

Show Notes:
3:20 – Faith and its role in creating a prosperous life
5:16 – The first step in creating prosperity
8:22 – The important role discontent plays in your life
11:50 – Creating your life consciously vs unconsciously
15:00 – Can you live your divine purpose and a live a prosperous life?
21:00 – You’ve got to have the gumption to grow your business and make money!
25:00 – How lack of forgiveness is affecting your prosperity
30:00 – What debt is REALLY about and how to get rid of it forever

Edwene431About Edwene Gaines
Edwene Gaines, author of the book The Four Spiritual Laws of Prosperity, A Simple Guide to Unlimited Abundance and is owner-director of the Rock Ridge Retreat Center in Valley Head, Alabama. She has made a 100% commitment to the transformation of the abundance consciousness of the world.

An ordained Unity minister since 1979, she is also president of The Masters’ School. She has trained approximately 500 Master Prosperity Teachers. She travels about extensively presenting Prosperity Workshops. She has created and markets CD’s and affirmation cards through her company Prosperity Products.

A Certified Fire Walking Instructor, she facilitates the fire walking Ceremony several times each year.

Edwene has served as a member of the International New Thought Alliance Executive Board. In 2006 she was honored by the International New Thought Alliance with the Torchbearer for New Thought Award. That same year she was honored by Unity Worldwide Ministries with the Light of God Expressing Award at their annual conference. In 2014, she was honored by Emerson Theological Seminary with an honorary doctor of divinity degree.

In 2016 Edwene was awarded an honorary doctorate in humane letters by the Centers for Spiritual Living Holmes Institute.

She is committed to power, passion, prosperity, and performance.

To learn more from Edwene visit www.ProsperityProducts.com

Episode 37 – Ask. The Questions to Empower Your Life

Change, Creating YOUR Life, Radical Self Love, , , ,

In episode 37 of Fresh Tracks author Michael Jenet shares his insights on the powerful role question asking plays in our success. We start with discovering what questions we ARE asking ourselves and then branch into how asking intentional questions can bring us closer to what we want to create in our lives. Michael shares that learning to retrain our brain to seek out positive outcome oriented-questions is a key to living a happy and successful life.

In this week’s show we discover that our brains are like computers, and it’s our job to give our logical brain an out – especially when our life is not where we want it. There IS a ‘best’ kind of question you can ask! Learning to take control of our questions and to raise our IQ (Intentional Questioning) is the secret behind those who live happier fulfilling lives and those who merely survive it. Michael provides tips we can all use to retrain our brains, get unstuck in business, and have a deeper understanding of the powerful word “if” and the role it can play in our success.

Show Notes:

1:17 – The power question asking has on us
4:50 – Four principles for getting the outcome you want
7:55 – How changing the questions we ask ourselves can change the domino effect of negativity and get us closer to what we want
10:00 – The amazing consequences of answering questions automatically vs intentionally
12:10 – Tips for retraining your brain to ask the right questions
17:00 – How entrepreneurs stuck in business can change results through questions asking
20:00 – Whenever trying to solve a challenge, there is a specific ‘best’ kind of question you can ask.
24:30 – The amazing power of IF

About Michael Jenet

International Book Award Finalist Michael Jenet is an ordinary man with extraordinary insight. Having studied the human condition for over thirty years and mj2read countless volumes from classic authors of every spectrum of the personal achievement genre, he has researched each nuance of what makes some people successful and keeps others from succeeding.

Born in Belgium, raised in the Midwest United States, an 8-year Veteran of the US Air Force, and now living in Colorado, he has spent a lifetime following his dreams and passion for helping others. He has been a coach, a mentor, a guest lecturer to entrepreneurs, TEDx presenter, and CEO in both the for profit and not-for-profit sectors. His first book, ASK, won the International Book Award Finalist award in the self-help category.

Learn more from Michael at www.MichaelJenet.com

Episode 36 – Start with Why

Purpose, , , , ,

In episode 36 of Fresh Tracks Stephen Shedletzky discusses the importance of knowing your ‘WHY’ in business and how keeping that top of mind will drastically affect your results. It’s often easy to explain what you do, even how you are different, but knowing why you do what you do and communicating that in your marketing inspires people to work with you. Knowing your personal WHY can change the course of your life and an interesting fact Stephen shares is that our why is fully formed by the time we are 20!

Stephen shares how knowing yourself and your WHY absolutely changes your ability to achieve success. In the show Stephen shares success is defined by the individual and because of that, knowing your why is what allows you to achieve your success. Don’t know your why? Stephen walks us step-by-step through a discovery process you can do at home as well as ideas for how to keep your who top of mind throughout the day.

Show Notes:
1:30 – Why WHY? Why do we start with WHY and why is it so important?
4:35 – Why knowing your WHY so important in business specifically
10:30 – Finding your WHY when you are miserable at work
14:25 – What to do if you don’t know your WHY – the WHY discovery
17:51 – The trick to discovering your WHY
21:00 – Stephen’s litmus test to know if you are in the right job
22:30 – How to know if you are not living your why
27:12 – Triggers and reminders to keep your why top of mind and keep you in alignment
30:00 – The difference between a leader and one who leads and how does that affect us as entrepreneurs from the beginning of our business

About Stephen Shedletzky

HS StephenSchStephen plays a significant role as Head Engagement Officer with Simon Sinek at Start With Why LLC. Stephen stands shoulder-to-shoulder with Simon and his team, building toward a world where people wake up each day inspired to go to work, feel safe while they are there and go home each day fulfilled by the work they do.

Stephen stands to engage people in meaningful ways so that we live in a more fulfilled world. He supports leaders as they create environments where their people feel inspired to go to work and feel safe and valued while they are there, so they can go on to accomplish remarkable things. He challenges teams to assess their relationship with technology, bringing the perspective that perhaps what we believe brings us together, is the very thing that isolates us. Though technology is a powerful tool, Stephen believes that when we disconnect from it, we are more able to connect, create and innovate.

As the founder of Inspiraction and Head Engagement Officer with Simon Sinek’s team at Start With Why, Stephen serves those inspired by the movement to inspire and live in service to others. In his engaging and dynamic style, Stephen speaks, leads workshops, consults and coaches to help leaders and organizations discover, articulate and live their Why – their driving purpose, cause or belief. He also co-hosts and co-produces the Start With Why Podcast, downloaded in over 150 countries.

Stephen graduated from the Richard Ivey School of Business with an HBA, focusing on leadership, communication and strategy. Stephen has worked with leaders internationally, with clients from the Business Development Bank of Canada, Boeing, Columbia Sportswear, the Ontario Provincial Police, Rutgers University, Travel Alberta, and Kimpton Hotels & Restaurants.

Stephen lives in Toronto, Canada.

You can learn more about Steven here: http://inspiraction.ca/about/

And Don’t Forget Your Tools from Start With Why: https://www.startwithwhy.com/Tools

Episode 35 – Eat the Elephant: Overcoming Overwhelm

Grounding, Taking Care of Yourself, , , , ,

Episode 35 – Karolyn Blume, author of Eat the Elephant; Overcoming Overwhelm speaks with us about the topic of overwhelm. What is it? How can you recognize when you are in overwhelm and what can you do to escape its lethal grip? Karolyn shares how getting to know ourselves on a deep level and developing an awareness of what we do that triggers overwhelm can help us actually prevent it before it starts.

Entrepreneurs share several common triggers that trip us into overwhelm and, with awareness and practice, we can avoid them. Karolyn also shares strategies for working your way out of overwhelm if you do find yourself there. She wraps up the show with some excellent advice on actually retraining our brains to avoid overwhelm in the first place.

Show Notes
2:00 – Why eat the elephant?
4:00 – How to recognize when you are in overwhelm
7:00 – Tips for avoiding overwhelm
10:05 – Recognizing overwhelm as it’s coming – catch it before you are in knee-deep
12:00 – How busyness can be an excuse to not do the task at hand
16:00 – Is your perfectionism leading to overwhelm?
20:00 – Why getting to know yourself is important to stopping this enormous beast
22:45 – Strategies for working your way out of overwhelm
25:00 – Celebrating your victories and turning your ‘to-do’ list into a ‘ta-da’ list

head shot blue blazerAbout Karolyn Blume

Karolyn Vreeland Blume is a recovering attorney. After thirty-five years of practicing law and mediation, she realized that all conflict stems from how we see ourselves internally, and how we see ourselves in the context of the larger world. Now she uses that knowledge to help people discover that they can choose how they want to live. She demonstrates how people have more choices in life than they realize, and how to make the most of them.

She is the author of Eat the Elephant: Overcoming Overwhelm, where she shares her time-tested strategies for identifying the sources of overwhelm and managing the fallout that sabotages us every day.

Karolyn is an expert problem solver and a gifted strategist. She uses her keen insight as a consultant to individuals and corporations who are looking to improve productivity and quality of life. She served as an adjunct faculty member at several colleges, and is a founding member of Mediators Beyond Borders International. A native New Yorker, Karolyn lives and works in the Washington, DC area, where she uses the tools in her book on a daily basis.

www.karolynblume.com

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