Tag Archives: marketing podcast

Episode 34 – Why the World Needs You to Be a Little Bit of Pirate Right Now

Episode 34 – Geno Church of Brains on Fire shares his insights into word of mouth marketing (WOMM) and its role in growing a small business. As a recent inductee into the WOM Hall of Fame, Geno shares that successful WOMM is not about the technology (read it’s not about the tweets!) and provides simple tips for entrepreneurs to stand out and make a difference.

Geno speaks on the importance of community and why community is so important in business today. Community, at its best, is a collective act that we share and enrich by all of us contributing. Comparing our lives to pirates and the importance of doing good, Geno shares best practices for taking your idea of doing good and turning it into a business. Believe it or not – it starts with your knowledge of yourself and what you believe. Geno shares some exercises you can do at home to discover what that is for you.

Show Notes:

2:20 – WOMM. Why it’s not about the technology. Not about the doing.
6:20 – How we’ve gotten lazy in our marketing
8:50 – Applying WOMM to your small business
13:40 – The role of kindness and happiness and does it have an ROI?
17:00 – Lessons from pirates about individual structure and community
20:00 – Similarities between businesses today and the pirate ship.
25:00 – Taking your idea of ‘doing good’ and turning it into a business
28:00 – Discovering your ‘what I believe about’ system
33:00 – Why the world needs you to be a little bit of a pirate right now

GenoChurchHSAbout Geno Church
Geno is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a “WOM Cupid” and a pathfinder for our clients. Geno shines at uncovering the DNA of sustainable word of mouth movements, and has walked the path with brands and organizations including Fiskars Brands, the National Center for Families Learning, Anytime Fitness, Love146 and The Environmental Defense Fund.

Geno is also a highly sought-after speaker, and relishes the opportunity to share his thoughts and spark conversation with brands and organizations of all sizes. Geno was recently inducted in the WOM marketing hall of fame.

He has been a presenter and a workshop facilitator at events hosted by the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), Influence Session Sydney and the Word of Mouth Marketing Association, to name a few. He is widely quoted in blogs and co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements and The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing. Geno is quoted in print on a regular basis, and thanks to his southern charm, is one of the nicest guys you’ll ever meet.


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Episode 30 – Power up for Profits with Kathleen Gage

Episode 30 – In this week’s show Kathleen Gage shares her insights on business building, and attracting high-level clients. Kathleen also reveals her secrets to creating a variety of income channels and information products that helped put her business on the map. Recognizing when to let go and what skills to use to make decisions are important factors to success Kathleen shares in this week’s show. What’s the difference between letting your ego make important decisions vs learning from the tough experiences we have in business? The answer might be tough for some to swallow!

This inspirational powerhouse has not only been in business for over 20 years, but ran her first marathon for her 61st birthday! She shares the many dangers to running your business in a vacuum – a mistake many new entrepreneurs make. Also the time and place to make a stand for what you believe in and why it’s uber important you get comfortable with your beliefs. Kathleen shares with us her opinion of the most spiritual thing you can do – the answer might not be what you think! Abundance, the importance of following both the Universal and man-made laws, and understanding when and how to grow are all discussed on this week’s show.

Show Notes:
2:00 – How to know when to stay the course and recognize when something is not working
5:02 – One of the biggest keys to Kathleen’s success – it just may surprise you!
6:27 – Why being seen is so important and the dangers of playing a small game
10:24 – What you need to do today to attract Nordstrom level clients
12:00 – The most spiritual thing you can do
15:30 – Following the man-made laws as well as the Universal Laws
18:45 – Kathleen’s secret to creating several income channels and information products
22:00 – Tips for breaking out of stagnation

kathleen-gage-headshot_500x750About Kathleen Gage
The “no-nonsense, common sense” marketing strategist and product creation specialist. She has owned and operated her business consulting firm since 1994.
Kathleen helps entrepreneurs and “bona-fide experts” package their expertise into money making products and services designed to make a positive different in the world. Her clients are driven by making a difference through their own unique voice.

Although Kathleen Gage is best known for her no-nonsense approach to life and business, when not working with clients, creating information products, writing books or speaking on the platform, Kathleen can be found training for a marathon, walking her dogs, working in her many flower gardens, feeding her horses or playing a fierce game of cards.
Her passion and mission are fund raising and increasing awareness for horse and dog rescue organizations.


Episode 28 – How ‘Doing the Right Thing’ is Undermining your Success

Episode 28— Kelly helps us see why and how doing things ‘the right way’ rather than ‘the right way for us’ is undermining our success. When we apply this pattern to business we end up with marketing that is technically correct but doesn’t work! In this week’s show Kelly reveals the five steps we all must be willing to take to break the bondages of years of training and conforming to ‘do the right thing’ and discover how to do what’s right for you.

Do you have a corporate background? Your odds of doing the right thing have just increased tenfold! Years of approval by committee and legal departments have quickly sucked the creativity and uniqueness from your soul! Great news! You’ll also unlearn how to create from this space is all covered in this week’s show. Break this unwitnessed sabotaging pattern and begin to consistently attract the right clients to your door!

Show notes:

1:20 – Doing what’s right because we’re supposed to vs doing what’s right to you
4:00 – Your instinct vs Your intellect
8:34 – The number one thing that is preventing you from generating a consistent flow of leads
11:01 – Having the hard conversations
13:35 – The role of forgiveness in cutting fresh tracks
18:35 – Why expecting perfection is the killer of all fresh tracks
21:25 – Choosing who, when and where you focus your attention

SillyKelly_edited-1About Kelly Robbins
Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

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Episode 24 – Living the Dream in Life and Business

Episode 24 – Priscilla Stephan discusses creating what you desire in your life. What if you don’t know your desires? Priscilla has tips for helping you figure that out as well as how to live your personal and professional life holistically. Priscilla shares the reality that we are either moving in the direction of our dreams or moving away from them. It’s important we consciously build evidence on why you can create your dreams (rather than why you can’t) and that takes practice and making a commitment every day to do that.

Priscilla believes one of the hardest things we get to choose is giving ourselves permission to follow our own path and to stop apologizing for our desires. Listen in on today’s show and discover how to get clear on what constitutes a rich life for you. For example, what if you imagined your career as a lifestyle? Are you being externally driven by society and what everyone is telling you to do or are you allowing yourself to follow your own inner guidance? Priscilla discusses the importance of being intentional about what you want and how to go about creating it.

Show Notes:
5:38 – Chasing your dream vs living your dream
7:12 – Creating your career as part of your lifestyle
9:46 – Getting clear on your desires and why so many of us don’t know what they are
14:00 – Is your fear bigger than your desire and can you love yourself enough to make this choice?
17:10 – Priscilla’s D.A.R.E. principles to creating the life you want
20:00 – The value in knowing why you want what you want
23:28 – The BIG blind spot most entrepreneurs miss
25:20 – How to follow your inner truth vs making decisions based on fear
29:52 – Why sharing your dreams selectively can be important to accomplishing them

headshot black shirt web small sizeAbout Priscilla Stephan
Priscilla Stephan is an Intuitive Business Strategist and Lifestyle Expert who supports visionary women in creating more freedom, profit and ease in their lives by helping her clients connect to their soul’s purpose and implementing it into their business. Through her powerful intuitive work, Priscilla provides laser-focused clarity, guidance, strategy and healing so her clients turbo charge their businesses and make the impact they’re here to make now. Priscilla’s holistic approach to success allows her clients to live their dream lifestyle while sharing their brilliance and embodying their purpose with confidence.

Priscilla is a Certified Akashic Records Reader under the Soul Journeys© Method, an NLP Practitioner and Healthy Living Expert certified by the Institute for Integrative Nutrition (IIN). She also holds a Master’s Degree from Columbia University, a BA from NYU and is a graduate of Tony Robbins’ Mastery University. She speaks 3 languages, loves to travel and is passionate about helping women business owners shine brightly, live their Truth and love their lives.

Free gift: The Living the Dream Playbook: A guide to making all your dreams come true: www.priscillastephan.com/ltdplaybook