In episode 44 of Fresh Tracks I speak with author, iHeart radio show host and sales expert Judy Hoberman about sales. Judy shares insights on her brand, Selling in a Skirt, and teaches in-depth on her S.K.I.R.T philosophy. There is no getting away from sales as an entrepreneur, yet many of us struggle because we don’t feel comfortable selling or we feel we aren’t being in integrity with ourselves by ‘selling’ to others. Judy busts those ancient sales myths and that yucky salesy feeling and shares how bringing some old fashioned relationship building to the conversation changes everything.
Don’t let ‘the triangle’ intimidate you, it’s not in Bermuda – Judy’s simple ‘strategic triangle’ will help everyone that suffers from bright shiny object syndrome stay on track when new opportunities present themselves! From being realistic in your goal setting to creating a one-page business plan, Judy helps simplify making money and connecting with clients on this week’s show!
2:10 – Why selling the selling in a skirt philosophy is important for everyone
5:10 – Distinction between being interested vs interesting
7:00 – Why you need to build relationships before you need them
13:45 – The biggest mistake entrepreneurs make and how to avoid it
16:30 – The role of the strategic triangle
20:00 – The one page business plan – how to simplify getting started
25:0 – Judy’s #1 sales tip everyone must embrace to authentically sell
28:30 – Why women struggle with selling and relationship building
32:40 – The most important part of the selling process
Judy Hoberman, President of Selling In A Skirt is here to help you take the negativity out of selling. Her 30 years in sales has given her both the knowledge and sense of humor about the gender differences that we should all understand and embrace instead of feeling unable to communicate.
Judy is the author of “Selling In A Skirt”, “Famous Isn’t Enough” and “Pure Wealth”, business books for Professional Women, Sales Executives and Entrepreneurs. She is the host of a weekly radio show on The Women 4 Women Network/iHeart Radio called Selling In A Skirt and is also featured as “The Gender Expert” on Fox News Radio.
Her mission…to help women live the S.K.I.R.T. philosophy-Standing Out, Keys to Success, Inspiring Others, Results Oriented and Time Management…all while having fun.
Episode 09 – Why is it so important to know how special you are and what role does that play in business? How does this knowledge affect your ability to make money? I believe that each of us is unique and is on this planet for a specific reason. How is your behavior different when you KNOW you are a unique way God is seeking to express itself? The truth is this knowledge affects your sales. Your self-confidence. Your ability to succeed.
The key to individual success is in knowing that you have a contribution to make to the world that no one can make but you. In this episode of Fresh Tracks we’ll look at how to recognize what our own unique gifts are and how to use them in business. What you know to be true about yourself is what you bring to reality – a look at your reality right now is a great check-in for where you are at. We also spend some time examining resistance. What might that look like and what should you do if you find yourself in resistance.
5:08 – The concept of spiritual self- esteem and what that means in business
7:16 – Affirming your biggest, bad-ass self on a SOUL level
10:44 – Can you recognize your gifts?
14:13 – Seeing opportunities in different places. What does it mean to choose to be open?
17:01 – Flipping your focus from what you can’t do to what you can do
20:00 – How to stop devaluing yourself and self-sabotaging
22:46 – 5 steps to recognizing resistance and how to stop it
About Kelly Robbins
Founder of the Fresh Tracks podcast and The Copywriting Institute, Kelly Robbins helps people create their life their way. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, what your talents are and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.
Kelly is a marketing coach, copywriter and seeker of truth that helps guide folks on their journey to self-empowerment, fulfillment and making boatloads of money. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.