In episode 44 of Fresh Tracks I speak with author, iHeart radio show host and sales expert Judy Hoberman about sales. Judy shares insights on her brand, Selling in a Skirt, and teaches in-depth on her S.K.I.R.T philosophy. There is no getting away from sales as an entrepreneur, yet many of us struggle because we don’t feel comfortable selling or we feel we aren’t being in integrity with ourselves by ‘selling’ to others. Judy busts those ancient sales myths and that yucky salesy feeling and shares how bringing some old fashioned relationship building to the conversation changes everything.
Don’t let ‘the triangle’ intimidate you, it’s not in Bermuda – Judy’s simple ‘strategic triangle’ will help everyone that suffers from bright shiny object syndrome stay on track when new opportunities present themselves! From being realistic in your goal setting to creating a one-page business plan, Judy helps simplify making money and connecting with clients on this week’s show!
2:10 – Why selling the selling in a skirt philosophy is important for everyone
5:10 – Distinction between being interested vs interesting
7:00 – Why you need to build relationships before you need them
13:45 – The biggest mistake entrepreneurs make and how to avoid it
16:30 – The role of the strategic triangle
20:00 – The one page business plan – how to simplify getting started
25:0 – Judy’s #1 sales tip everyone must embrace to authentically sell
28:30 – Why women struggle with selling and relationship building
32:40 – The most important part of the selling process
Judy Hoberman, President of Selling In A Skirt is here to help you take the negativity out of selling. Her 30 years in sales has given her both the knowledge and sense of humor about the gender differences that we should all understand and embrace instead of feeling unable to communicate.
Judy is the author of “Selling In A Skirt”, “Famous Isn’t Enough” and “Pure Wealth”, business books for Professional Women, Sales Executives and Entrepreneurs. She is the host of a weekly radio show on The Women 4 Women Network/iHeart Radio called Selling In A Skirt and is also featured as “The Gender Expert” on Fox News Radio.
Her mission…to help women live the S.K.I.R.T. philosophy-Standing Out, Keys to Success, Inspiring Others, Results Oriented and Time Management…all while having fun.