In episode 36 of Fresh Tracks Stephen Shedletzky discusses the importance of knowing your ‘WHY’ in business and how keeping that top of mind will drastically affect your results. It’s often easy to explain what you do, even how you are different, but knowing why you do what you do and communicating that in your marketing inspires people to work with you. Knowing your personal WHY can change the course of your life and an interesting fact Stephen shares is that our why is fully formed by the time we are 20!
Stephen shares how knowing yourself and your WHY absolutely changes your ability to achieve success. In the show Stephen shares success is defined by the individual and because of that, knowing your why is what allows you to achieve your success. Don’t know your why? Stephen walks us step-by-step through a discovery process you can do at home as well as ideas for how to keep your who top of mind throughout the day.
1:30 – Why WHY? Why do we start with WHY and why is it so important?
4:35 – Why knowing your WHY so important in business specifically
10:30 – Finding your WHY when you are miserable at work
14:25 – What to do if you don’t know your WHY – the WHY discovery
17:51 – The trick to discovering your WHY
21:00 – Stephen’s litmus test to know if you are in the right job
22:30 – How to know if you are not living your why
27:12 – Triggers and reminders to keep your why top of mind and keep you in alignment
30:00 – The difference between a leader and one who leads and how does that affect us as entrepreneurs from the beginning of our business
About Stephen Shedletzky
Stephen plays a significant role as Head Engagement Officer with Simon Sinek at Start With Why LLC. Stephen stands shoulder-to-shoulder with Simon and his team, building toward a world where people wake up each day inspired to go to work, feel safe while they are there and go home each day fulfilled by the work they do.
Stephen stands to engage people in meaningful ways so that we live in a more fulfilled world. He supports leaders as they create environments where their people feel inspired to go to work and feel safe and valued while they are there, so they can go on to accomplish remarkable things. He challenges teams to assess their relationship with technology, bringing the perspective that perhaps what we believe brings us together, is the very thing that isolates us. Though technology is a powerful tool, Stephen believes that when we disconnect from it, we are more able to connect, create and innovate.
As the founder of Inspiraction and Head Engagement Officer with Simon Sinek’s team at Start With Why, Stephen serves those inspired by the movement to inspire and live in service to others. In his engaging and dynamic style, Stephen speaks, leads workshops, consults and coaches to help leaders and organizations discover, articulate and live their Why – their driving purpose, cause or belief. He also co-hosts and co-produces the Start With Why Podcast, downloaded in over 150 countries.
Stephen graduated from the Richard Ivey School of Business with an HBA, focusing on leadership, communication and strategy. Stephen has worked with leaders internationally, with clients from the Business Development Bank of Canada, Boeing, Columbia Sportswear, the Ontario Provincial Police, Rutgers University, Travel Alberta, and Kimpton Hotels & Restaurants.
Stephen lives in Toronto, Canada.
You can learn more about Steven here: http://inspiraction.ca/about/
And Don’t Forget Your Tools from Start With Why: https://www.startwithwhy.com/Tools