In episode 88 of Fresh Tracks philanthropist Lisa Greer shares her journey from middle class entrepreneur to wealthy philanthropist. Excited with her family’s new wealth, Lisa was eager to generously give to causes important to her family. Lisa shares the surprising difficulties she had when wanting to donate to causes that hadn’t asked for it. Lisa shares, from a donor’s perspective, how to ask someone for money. We also explore how to receive it – many won’t easily. Lisa discovered that many fundraisers are uncomfortable talking about money and some wouldn’t take what she wanted to give – don’t let that be you!
It starts with a conversation. It progresses with your passion. We discuss how to connect with people that have the means and the desire to give to causes they are passionate about – which may be yours. Gain insights into what people that donate are looking for when they give. Lisa shares ways to help potential donors realize if your organization meets their giving needs.
Show Notes:
3:30 – Lisa’s story. How she became a philanthropist and gives for a living.
8:00 – An insight into why people have a hard time receiving money they didn’t ask for.
13:50 – Finding a concise way to tell donors why your organization matters.
16:50 – KNOWING there are people out there that want to give.
19:15 – The pitfalls of nonprofits tending to ask the same people for money over and over again.
22:30 – How to meet donors for your nonprofit.
28:00 – Learn what demographic has money that is being ignored.
32:00 – What different generations look for before they give to a cause.
37:20 – How to avoid the “taking vibe”.
About Lisa Greer
Lisa Greer is an entrepreneur, investor and philanthropist who has managed her family’s giving for the last decade. She has served on dozens of boards and commissions, including the Beverly Hills Cultural Heritage Commission, the international board of the New Israel Fund, the Make-a-Wish Foundation, and the Los Angeles District Attorney Crime Prevention Foundation.
Greer also founded two healthcare-related companies and a strategic advisory firm specializing in digital media and entertainment. As a Hollywood studio executive, she managed the online businesses at NBC and Universal Studios, while also launching pioneering ventures into music webcasting. Greer is a mother of five and lives with her husband Joshua and their two youngest children in Los Angeles.
For more information, please visit www.philanthropyrevolution.com.
